Kai Hattendorf, CEO at UFI, past President of JMIC, and chief architect of the Net Zero Carbon Events movement reviews the post-post-pandemic era as the re-opening of China puts the sector back into turbo-charge. Appetite for events to drive institutional missions and visions through the meeting places and the marketplaces delivered by the BE sector has never been higher.
And both Jane Cunningham from Destinations International and fellow Iceberg Ambassador, Samantha Glass of ICC Sydney, confirm the social, economic, and capacity building impacts that business events contribute to the legacy story of the sector.
Hattendorf: In the next 3 years we may be regulated
But Hattendorf remains adamant that the alphabet soup of associations from within, and supplying to, the BE sector must collaborate on the central challenge that faces the sector’s licence to operate: the climate crisis. He even suggests that if the sector doesn’t work together to find the answer to this challenge, then in the next 3 years we may be regulated in a way that our very own licence to operate will be brought into question. You can read more from Kai in his recently posted Message from the CEO.
