The new UFI chief executive, Chris Skeith OBE, shares his vision and mission for the global association of the international exhibitions sector.
With an immediate focus on advocacy, talent acquisition, and sustainability, Skeith is on a mission to accumulate the data and storytelling that are crucially important in realising these three pillars during his tenure. The organisation, already famed for its Global Barometer and work with Oxford Economics developing country editions of its ‘Global Economic Significance’ Reports already provide regular insights but the Holy Grail for Skeith remains to uncover the business either transacted at, or stimulated by, participation at these events.
Skeith seeks to establish the collective scale of the UFI community on global trade and society
The UFI executive will be developing the tools for members to establish their individual impacts and then to assimilate the collective impact of the community on society for advocacy purposes. You can learn more about UFI here.
UFI is a Founding Partner of The Iceberg.
