Empowering the Future: BE Ambassadors Programme at ICCA Congress 2025
By Sahil Buch, Company Secretary, Dubai Financial Market: As I look back on leading the inaugural BE Ambassadors Programme at the 63rd ICCA Congress in Abu Dhabi, I’m overwhelmed with pride and gratitude. What began as a vision to involve students in the Business Events industry has evolved into something far more significant—a movement to…