The Association of AACB’s latest analysis of bids won, bids lost and the bid pipeline highlights that while its members have secured 360 international business events in the Forward Calendar (as at July 2016), 235 bids had been lost for the next decade.
This lost business is estimated to be valued at AU$805m in direct delegate expenditure, that will now take place in other countries. This is the key motivation behind support for business events by governments of competitor destinations.
Business Events: Delivering Economic Prosperity for Australia (2017-18 Federal Pre-Budget Submission)
