Re-imagining the future of events during a global pandemic is one of the industry’s biggest challenges. During the 2020 ICCA Congress, Iceberg partner ICCA delivered the Kaohsiung Protocol as a strategic recovery framework to guide the global meetings and events industry forward. Now, thanks to the guidance and input of its global community, ICCA is pleased to present the 2021 Global Association Meetings Protocol.
This new framework is based on insights from ICCA members and the Association community who helped determine how priorities and ways of working have changed during the COVID-19 pandemic. A survey revealed four key pillars that are vital to moving the industry forward:
- sustainability, equity and legacy
- advocacy and policy
- crisis planning and mitigation
- sector and community alignment strategy
Within each of these pillars, there is a strong desire for the industry to take a central role and collaborative approach to driving change.
Global Association Meetings Protocol – A Strategic Future for the Global Events Industry (ICCA website)
“Priority Gaps” Between Associations and Host Cities (Association Meetings International article)
