This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its business. It also, once again, looks around the world to find trends that are being formed locally that may be replicated globally.
IBTM Trends Watch Report 2022 (IBTM World website, registration required)