A new research report examining “The Rise of Midsize Cities in the Meetings Industry” in North America and Europe, commissioned by the IMEX Group and developed by Skift, has been published.
The free 40+ page report carefully examines why and how some midsize cities (historically known as second-tier cities, a label they’ve now shaken off) have managed to position themselves as ‘innovation’ or ‘knowledge’ hubs. It reveals how some smaller cities have deliberately leveraged their local innovation economies to elevate their destination brands, and develop new multi-partner coalitions and new attendee experiences, becoming “catalysts for lasting change and collision spaces for new ideas.”.
The Rise of Midsize Cities in the Meetings Industry (IMEX press release)
The Rise of Midsize Cities in the Meetings Industry (Skift website)
