Matching the interests of visitors and exhibitors is a core task of each exhibition manager. Often the success of a show is measured by the extent to which the “right” persons could meet. The UFI Marketing Committee took this general principle into account and investigated the use of matchmaking tools and services within the exhibition industry. It then released a survey on matchmaking in June 2011, the results of which are summarized in the following presentation.
UFI Survey on Matchmaking (2012)
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