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From Destinations International, by Jack Johnson: Destination stewardship is the continuous pursuit of a net positive tourism ecosystem that exists in alignment with shared community values. This means a positive tourism experience for visitors and residents alike. There is a quote that has long been a favorite of mine. “We do not inherit the earth…
From Meetings International, by Roger Kellerman: IBTM World 2024 was perhaps one of the best IBTM fairs I have experienced in my 20 years at the show. It surpassed last year’s success, with over 73,000 pre-scheduled meetings (an increase of over 19 per cent compared to 2023), but these figures should be taken with a…
In December, the BestCities Global Alliance convened once more for its annual Forum, this time in Vancouver. The event always breaks new ground, particularly regards the evolution of impacts and legacies sought by professional associations and societies, and the host, to advance social and economic transformation. This was no exception. After the development of the…
This case study reveals the impacts upon researchers, neurologists, patients, carers, and victims of Parkinson’s disease at the World Parkinson’s Coalition (WPC) Congress held last year in Barcelona. It is also a product of the serendipity of two wholly unconnected business events because the opportunity to capture the intended impacts of the WPC’s Parkinson’s Ready…
The Southern Hemisphere’s very first WorldPride held in Sydney, Australia in March, over 17 days extending to 400 events proved an opportunity to galvanise the LGBTQIA+SB community in standing together in a powerful call for equality. The Theme: Gather. Dream. Amplify and Sydney delivered on every level as Robin Mack, Executive General Manager for Commercial…
IAPCO (International Association of Professional Congress Organisers) is a not-for-profit membership association and the only international organisation for accredited professional conference organisers. IAPCO Members are Professional Congress Organisers (companies, not individuals) who have qualified for Membership under the detailed application process by demonstrating that they consistently deliver PCO services to their clients and partners at…
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visit.brussels is the Brussels-Capital Region’s tourism promotion and communications agency, committed to the promotion of tourism, culture and events in the Brussels-Capital Region. The Convention & Association Bureau’s team of professionals provides free professional services to help you with project planning and design for your conference, congress, trade fair, or other international event in Brussels….
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The 2021 BestCities Global Forum in Madrid came just a few months after the city hosted the European Society for Radiotherapy and Oncology (ESTRO) Congress. The Iceberg has been following the evolution of its legacy engagement project – The Madrid Project – which derived from a revolutionary RFP created by CEO Alessandro Cortese, and explained…
The Global DIY-Summit is jointly organised by the DIY Retailers Association (EDRA), Global Home Improvement Network (GHIN), and the Home Improvement Manufacturers Association (HIMA). It’s managing director, Inaki Maillard EMBA, shares the story of how the deployment of the Copenhagen Legacy Lab to co-create the DIY Legacy Project has transformed not only the event, but…
Destination Canada’s Legacy & Impact Study is tracking the beyond-tourism benefits of up to 16 business events held across Canada between 2018 and 2024. This case study examines the extraordinary legacy of the Insects to Feed the World Conference, which has had a powerful impact on research and industry in Québec. From structuring an…
Liver disease is killing over 300,000 Europeans every year. It is one of the silent killers of mass destruction. And it’s about to get significantly worse… In a case study video double-bill The Iceberg shares the ‘Legacy and Impact Trilogy’ developed for the International Liver Congress (ILC) in London by the European Association for the…
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