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From PCMA: Although women make up approximately 70 percent of the global business event workforce, they are underrepresented in top-tier management positions, according to a research report, Advancing Women in Business Events, released jointly by the PCMA Foundation and Business Events Sydney (BESydney) on Monday at Convening Leaders 2024 in San Diego. Women leaders are…
From Skift Meetings: “Human Heroes vs. AI Wizards” brought two competing groups of event professionals together to create a marketing campaign during the Professional Convention Management Association (PCMA) Convening Leaders 2024 conference in San Diego. It was for an actual event — the AAO-HNSF 2024 Annual Meeting & OTO Expo in Miami, September 28-October 1….
From Travel Writers Radio: Loren Christie is Managing Director of the BestCities Global Alliance which started 25 years ago with a conversation over drinks by city leaders from Melbourne Houston and Vancouver. Now there are 13 major international cities in this group that specialises in hosting some of the largest business events and leaving a…
Four years to the day have passed since the beginning of the boom and bust of virtual event technologies and the beginning of the bust and boom of in-person events. Remember when investors went crazy for event tech stocks and the trade media held countless webinars using virtual technologies confirming that business and professional events…
2024 will see the Business Events Industry exceed pre-pandemic levels of turnover and attendance as the demand for in-person business, professional, and policy engagement continues with alacrity. But as PCMA CEO, Sherrif Karamat famously reminded The Iceberg at the beginning of the recovery, “the time to buy an umbrella is when the sun shines.” So…
AIME (Asia-Pacific Incentives & Meetings Exhibition) held annually in Melbourne, Australia, is just around the corner. The event organiser, Matt Pearce, gave The Iceberg some insight into the sudden proliferation of events being staged in the region. China and India are both showing demand for outbound, Pearce confirmed, and subject to developing the connection between…
Global Destination Sustainability Movement (GDS-Movement) and Tripadvisor have forged a strategic partnership to recognise and promote sustainable travel destinations to consumers through Tripadvisor’s “Travelers’ Choice ‘Best of the Best’ Destinations” awards. The GDS-Movement and Tripadvisor have partnered to launch a new subcategory for 2024, Best Sustainable Destinations, combining review data and audited excellence in social,…
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