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A medical association has taken its annual congress on the road so as to avoid any mass gathering of its members. The Italian Society of Anaesthesia, Analgesia, Intensive Care and Resuscitation toured from Turin to Bari, visiting major hospitals as well in Bologna, Brescia, Padua, Milan, Naples and capital Rome. From Association Meetings International…
Like many other organisations, the American Psychological Association quickly switched its in-person 2020 annual convention to an all-virtual event because of COVID-19. Even though the pivot happened in just three months, it was decided from the start to make the August event better than it could possibly have been on site. From PCMA…
COVID-19 has slammed the brakes on the international expansion of associations, their big conferences having been essential to delivering such goals prior to the pandemic. International Advisor Martin Sirk, of Iceberg partner Global Association Hubs, says that association-friendly regional destinations are the answer. From Boardroom…
Martin Sirk is International Advisor for Iceberg partner GAH (Global Association Hubs). In a sharp reality check for the business events sector, he warns that successful reopening relies on a much wider containment of the pandemic than the industry on its own can ever achieve. The economy and health are not zero-sum trade-offs or parallel-track…
Iceberg partner BestCities Global Alliance has released a global study of legacy impact measurement in the business events sector. Whilst it is recognised legacy impact makes a significant contribution to the true value of meetings, there are too few indicators and measurement tools in place for the task. From Meetings International…
Enhance your career with short, industry courses or build organizational capabilities with relevant company learning for immediate impact. Our extensive on-site training and coaching programmes are now online to make them more easily accessible for business event professionals anywhere. The content has been specifically designed for convention bureaus, convention centres and any suppliers to the…
It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in…
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