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Geneviève Leclerc: Business Events and a New Social Contract

During COVID-19 the meetings industry has pivoted to serve the community. Venues have become field hospitals, logistics networks have shipped personal protective equipment, and surplus food has also been donated. A new social contract is being written, explains Geneviève Leclerc, CEO of Iceberg partner #MEET4IMPACT. From European Cities Marketing…

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Stavanger: Europe’s Energy Capital Fuels Meetings

Wedged in amongst some of Norway’s most impressive fjords, Stavanger boasts a range of water-based and engineering industries, like shipbuilding and the building of rigs, platforms and subsea installations. But energy is the key sector, and “Europe’s energy capital” has a committed convention bureau keen to attract association meetings. From Boardroom…

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Clearing the Confusion: Definitions of Legacy

During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on legacy. The study involved desk research on fifty international associations and fifty destinations as well as interviews with twenty from each of the two groups. Some of the findings on the current global landscape were published last year in the MeetDenmark…

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MeetDenmark Outreach and Legacy Report

During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…

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SITE Foundation Reports on Incentive Travel

SITE Foundation has produced three long form studies commissioned from data compiled from the Incentive Travel Industry Index (ITII), its joint annual research project with partners Incentive Research Foundation (IRF) and Financial and Insurance Conference Professionals (FICP). The report is accompanied by a podcast Launch of ITII Report on Incentive Travel – A DMC Analysis with…

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