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As Boris Johnson was appointed new Prime Minister of the UK, Events Industry Board Chair Michael Hirst was speaking about Brexit and government involvement in the meetings and events industry. He also discussed how advocacy always has to start over again, engaging with new ministers after Cabinet reshuffle turnover. From Meetings & Incentive Travel…
With members in 49 countries, EURAM was founded to advance the academic discipline of management across Europe. Last year it held its conference at the University of Iceland in Reykjavik. Around 2,000 papers were reviewed in advance, and over 1,700 delegates took part. The legacy was a stronger society. Photo: Háskóli Islands. From Association Meetings International…
Jane Cunningham, Director of International Associations at Iceberg partner BestCities Global Alliance, has recorded a video with Kit Watts, Strategic Communications Director at IMEX, also a partner. In it she talks about the role of associations, the legacies their events leave, the “Incredible Impacts” awards, and even The Iceberg. From BestCities Global Alliance…
The findings of “The Science of Healthcare Congresses” (see Research), Ashfield Meetings & Events’ new study of over 200 healthcare professionals, was a focus of discussion at the 36th Pharma Fortbildungs-Forum in Cologne. Its results were presented by Ashfield’s Client Relationship Director Fabienne Wild. From Meetings & Incentive Travel…
This is a unique study of over 200 healthcare professionals (HCPs), from both Europe and the US, across a range of therapy areas. It highlights HCP preferences and shares perceptive experiences of medical congresses – from their decision-making regarding attendance, how they value this type of activity, how they apportion their time on-site and engage…
The second quarter of 2017 saw the 15th consecutive rise of events budgets in the UK, according to the Q2 IPA Bellwether Report. But the average increase itself is falling. Digital marketing is a new trend – with its demonstrable return on investment – as is increasing uncertainty surrounding Brexit and the UK General Election result. From Meetpie.com…
It is widely known that New South Wales is a popular business events destination. In 2011 alone, Business Events Sydney secured 67 events, worth an estimated AU$186.5 million in economic impact. However, aside from the dollar spend impact from the thousands of delegates who visit, little research had been done on the longer term impacts…
Cambridge is capitalising on its reputation in medical science and technology, winning international events that will bring in more than 3,000 delegates and £3.2 million of economic impact over the next two years. The Cambridge Biomedical Campus is also expanding into one of the world’s leading centres in the sector. From AMI Intellectual Capitals…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
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