IMEXfiles | February 2024
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Parkinson’s Ready: How Barcelona Braced for Impact
This case study reveals the impacts upon researchers, neurologists, patients, carers, and victims of Parkinson’s disease at the World Parkinson’s Coalition (WPC) Congress held last year in Barcelona. It is also a product of the serendipity of two wholly unconnected business events because the opportunity to capture the intended impacts of the WPC’s Parkinson’s Ready…
Martin Sirk and the Crystal Ball
If associations don’t adapt, then they’ll be at the mercy of competitive forces claims Martin Sirk speaking from the IBTM World Association Leaders Forum hosted by the European Society of Association Executives (ESAE). The intellectual source-code to The Iceberg and owner of Sirk Serendipity is the international advisor to the Global Association Hubs Partnership (GAHP)…
EMEA Region Survey Concludes: Time to Collaborate
From PCMA: Business events industry respondents to the latest PCMA EMEA Engagement Survey said that the No. 1 priority for their employers is collaboration and strategic partnerships. Meanwhile, opportunities to collaborate with their peers was often cited by event organizers as the one thing they would like to see at an industry event. This emphasis…
Mark Nevins: What CEOs are Worrying About in 2024
From Forbes: Earlier this month, I had the rare opportunity to spend two days in Amsterdam talking and working with 120 CEOs from 35 different countries on five continents. What brought me to the Netherlands was the invitation-only UFI Global CEO Summit. Founded in 1925 in Europe, UFI is the global association for the exhibition…
14 Conversations Dominating Association Strategic Planning in 2024
From SMS, by Belinda Moore: An “association” happens when a group of people come together to collectively advance a common purpose. We have expectations around associations in their present form because that’s the world we’ve grown up in. But what we see now is just one chapter in a long story of collective endeavour. Over…
GSMA’s Mobile World Congress Continues to Set Pace of Change
From Forbes, by Sarwant Singh: As a foresighting expert, I love going to large Mega shows like MWC and CES to witness the remarkable advancements that will shape our future. For me, this event holds a personal significance as it sets the stage for commercializing groundbreaking technologies in the coming years. At the MWC this…
RX Releases Sustainability Roadmap Detailing Path to Net Zero by 2040
From Trade Show Executive: As a founding member of the events industry’s Net Zero Carbon Events Pledge, which was launched in 2021, RX prioritizes and champions sustainability. Since 2018, it has successfully seen a 45% reduction in Scope 1 and Scope 2 location-based emissions. RX’s Sustainability Roadmap was guided by the Net Zero Carbon Events…
MCB Launches “First Peoples Engagement Guide”
From Meeting Spotlight: The Melbourne Convention Bureau (MCB) has announced the launch of its “First Peoples Engagement Guide,” a resource aimed at assisting event planners in creating culturally enriching business events and fostering positive social impact. The introductory guide is aimed at the business events industry and includes practical information about when and how to…
Christchurch and NZBE Launch Legacy Conference Study
From ChristchurchNZ: Business events provide a long-term impact far beyond the economic benefits that come from direct tourism spend. Business events has the potential to contribute to destination knowledge economies, drive industry innovation and bring a range of other benefits to host cities. The Conference Legacy Project is a three-year study powered by ChristchurchNZ and…
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