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Charleston: $63m Events Loss After Hurricane Florence

While Hurricane Florence didn’t touch down in Charleston, the destination estimates it took a $63 million hit as a result of cancelled events. Some organisers postponed early to avoid potential issues, others tried to move forward right up until the governor issued the call for mandatory evacuation.Ā Some groups even turned events virtual. From PCMA Convene…

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Homeless Hackathon Glasgow: A Legacy of Hacker Action

In 2017 Gallus Events’ William Thomson read in a Scottish newspaper that in his native town of Glasgow, one homeless person dies every week.Ā He created Homeless Hackathon Glasgow, which brought together forty hacker participants, and which hasĀ yielded not one, but three projects currently under development, including an app for distributing surplus food. From PCMA Convene…

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CVBs: Giving Planners the Personal Touch During Site Visits

Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders willĀ work together, all make an impression. From PCMA Convene…

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Dubai: Hosting the Institute of Internal Auditors

Getting the Institute of Internal Auditors to hold its conference in Dubai began with the United Arab Emirates IIA Chapter and the Al Safeer Congress Ambassador Programme. It helped that the city had hosted the IIA Global Council back in 2014. The four-day 2018 event attracted 3,000 experts from over 100 countries. From Boardroom…

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Agencies and DMCs: The Future of the Sector Model

A Society for Incentive Travel Excellence conference session recently brought together both agencies and destination management professionals to examine the future of the sector model. The subject was defined as ā€œthe changing landscape of third party intermediariesā€. The panel’s moderator reports. From editor’s blog at Meetpie.com…

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IMEX America: Five Experiences to Watch out for in Las Vegas

IMEX America will soon take place at the Sands Expo and Convention Center in Las Vegas.Ā Here are five experiences to keep an eye open for: the MPI Carnival, C2’s Learning Labs, the IMEX Live Zone, the IMEX Tech Zone, and a welcome import from IMEX Frankfurt, the Legacy Wall (pictured). From the Event…

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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

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Mutschlechner: Thought Leader and Game Changer

The retirement of Christian Mutschlechner from the Vienna Convention Bureau next year may, or may not, mean he is departing from the wider industry.Ā But the fact Vienna consistently out-performed bigger cities, and has become one of the worldā€™s top convention destinations, owes a great deal to him. From editor’s blog at Association Meetings International…

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Westminster Bubbles: Knocking on the Door of Government

Big Ben now may be hidden away from tourists, but the slow nature of industry advocacy to government was fully out on show all through theĀ opening evidence session of the All-Party Parliamentary Group for the events industry.Ā The first sitting of an intended three focused on venues.Ā Photo: David Holt. From editor’s blog at Meetpie.com…

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Westminster Bubbles: A Reshuffle Reset

Two past Opinions (“Westminster Bubbles”) have reported the UK meetings industry’s bridge-building with government. Now Prime MinisterĀ Theresa May’s January reshuffle has moved tourism minister John Glen (pictured) over to another post. So the industry will therefore have to start the conversation all over again with his successor.Ā From editorā€™s blog at Meetpie.comā€¦

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