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IRF 2018 Award Program Value and Evidence White Paper

Most leaders expect their investments in incentive, reward and recognition (IRR) programs to drive more sales, increase revenue, result in a larger share of the market, or produce some other return on investment. Leaders may also seek measurable improvements in production costs, product quality, reduced accidents and down-time, lower attrition and absenteeism, and increased engagement,…

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Three Key Questions: The USPs of PCOs

At the recent International Association of Professional Congress Organisers Annual Meeting in Tokyo, an Iceberg partner asked four distinguished industry voices – including IAPCO’s new president – what value a PCO brings to the table for associations, what sector trends they were seeing, and how they saw the importance of IAPCO certification. From Boardroom…

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Pacific World Destination Index February 2018 Special Report

Have a look Pacific World’s Destination Index, a unique tool to provide corporate, association and agency planners with an advanced indicator of destination popularity for international meetings, incentives and events. The index is based on over 5,000 international enquiries received worldwide, actual meeting and event results and highly valuable feedback from attending delegates from around…

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Child’s Play: Creating a Legacy

The International Play Association supports “every child’s right to play and to promote healthy, high-quality play opportunities and environments”. When the manager of recreation for the north and east region of the City of Calgary was approached to host its world conference, her boss said “I want to do something that’s meaningful”. From Boardroom…

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Child’s Play II: A World Economic Forum Legacy

The Iceberg has previously covered the legacy created by Calgary for the International Play Association World Conference. Now delegates at the World Economic Forum in Davos, Switzerland, have also taken time out to talk about play. Unilever, LEGO Foundation and IKEA Group founded the Real Play Coalition in partnership with National Geographic. From PCMA Convene…

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Scheduling: Better Late Than Early?

As meeting marketers try to turn prospective participants into registered attendees, it might seem that publishing a complete schedule early would be more than helpful. But in a fast moving knowledge sector, like that of the American Association of Cancer Research’s Annual Meeting, this can become a game of juggling crystal balls. From PCMA…

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A Practitioner’s Guide: The Decoupling of Associations in China

Two years ago the authorities in China began the long process of decoupling an astonishing 700,000 associations or scientific societies from government sponsorship and control. International conferences also must have local partners. Olivia Jia, Senior Manager of consultants IME and publisher of the China Social Organisation, reflects on working with associations in China. From Boardroom…

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Puerto Rico’s New DMO Appeals for Group Business

It has been seven months since Hurricane Maria struck Puerto Rico, causing widespread devastation and crippling power outages. Now the new Puerto Rico Destination Marketing Organization, a merger of Meet Puerto Rico and the leisure-focused Puerto Rico Tourism Co., says the territory is ready and eager to host group business. Photo: Jaime Olmo. From Meetings & Conventions…

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