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Beyond calculating return on investment for individual events, consider the bigger picture: What are YOU worth to your organization? Learn what to track and how to track it, as well as how to demonstrate your professional value in your current role – and on your résumé.
Here are some controversial thoughts about that alluring and elusive butterfly… return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and events… or would that indeed give much of the industry butterflies? From SoolNua’s Pádraic Gilligan at Padraicino…
As lawyers now tuck into the meal United Airlines just made of what should have been an instant and profuse apology, the sorry story of Flight 3411 already merits its own chapter in textbooks of bad brand management. But the carrier has history here: a musical tragedy that became a hit YouTube video. From Martin Lewis at Meetpie.com…
To celebrate Global Meetings Industry Day 2017, INCON has collected five views from its partners around the world on why organising face-to-face meetings is as popular and successful as clearly it is. ORTRA’s Galit Shimshoni, DEKON Group’s Michael Kern, MCI’s Robin Lokerman, Arinex’s Roslyn McLeod and AIM Group International’s Patrizia Semprebene Buongiorno all contribute. An INCON Expert Guide…
With the German Convention Bureau now a partner of The Iceberg, here is the first of several opinions from Managing Director Matthias Schultze. He argues it is time to move beyond the term “face-to-face” and to describe next level business and professional events – and their impacts and outcomes – more accurately as “mind-to-mind” meetings. From the German Convention Bureau…
With key landmarks of New York’s iconic skyline again lit up blue in celebration, the second annual Global Meetings Industry Day is dawning across the face-to-face world. Spearheaded by campaign coalition Meetings Mean Business, the event is designed to raise awareness of the sector and to highlight its business and societal impacts. Happy GMID! From Successful Meetings…
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