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Why Meetings Industry ROI Measurement is Futile

Here are some controversial thoughts about that alluring and elusive butterflyā€¦ return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and eventsā€¦ or would that indeed give much of the industry butterflies? From SoolNuaā€™s PĆ”draic Gilligan at Padraicinoā€¦

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United Airlines: While My Guitar Gently Weeps

As lawyers now tuck into the meal United Airlines just made of what should have been an instant and profuse apology, the sorry story of Flight 3411 already merits its own chapter in textbooks of bad brand management. But the carrier has history here: a musical tragedy that became a hit YouTube video. From Martin Lewis at Meetpie.comā€¦

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Face-to-Face Meetings: Five Reasons We Need Them

To celebrate Global Meetings Industry Day 2017, INCON has collected five views from its partners around the world on why organising face-to-face meetings is as popular and successful as clearly it is. ORTRAā€™s Galit Shimshoni, DEKON Groupā€™s Michael Kern, MCIā€™s Robin Lokerman, Arinexā€™s Roslyn McLeod and AIM Group Internationalā€™s Patrizia Semprebene Buongiorno all contribute. An INCON Expert Guideā€¦  

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Mind-to-Mind Can Deliver More Impact than Face-to-Face

With the German Convention Bureau now a partner of The Iceberg, here is the first of several opinions from Managing Director Matthias Schultze. He argues it is time to move beyond the term ā€œface-to-faceā€ and to describe next level business and professional events ā€“ and their impacts and outcomes ā€“ more accurately as ā€œmind-to-mindā€ meetings. From the German Convention Bureauā€¦

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Global Meetings Industry Day Unites the Sector

With key landmarks of New Yorkā€™s iconic skyline again lit up blue in celebration, the second annual Global Meetings Industry Day is dawning across the face-to-face world. Spearheaded by campaign coalition Meetings Mean Business, the event is designed to raise awareness of the sector and to highlight its business and societal impacts. Happy GMID! From Successful Meetingsā€¦

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