Why Meetings Industry ROI Measurement is Futile
Here are some controversial thoughts about that alluring and elusive butterflyā¦ return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and eventsā¦ or would that indeed give much of the industry butterflies? From SoolNuaās PĆ”draic Gilligan at Padraicinoā¦