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Communicating What’s Good about Business Events
By Pádraic Gilligan: Last May the Events Industry Council published the latest iteration of its Global Economic Significance of Business Events and valued business events’ contribution to global GDP at USD$1.6 trillion. This figure, in fact, would rank business events as the 13th largest economic stream globally. The EIC study, conducted in partnership with Oxford…
European Union: Entering the Conversation
From tw tagungswirtschaft: The European elections are approaching. But for many citizens and quite a few event professionals, the European Union seems far away. Yet the European Parliament and the European Commission influence our (professional) lives on a daily basis. The EU Dialogue and the EU project BEFuture build bridges to Brussels and underpin the…
GLOBAL DIY-SUMMIT: Copenhagen Inspires Organisational Transformation
The Global DIY-Summit is jointly organised by the DIY Retailers Association (EDRA), Global Home Improvement Network (GHIN), and the Home Improvement Manufacturers Association (HIMA). It’s managing director, Inaki Maillard EMBA, shares the story of how the deployment of the Copenhagen Legacy Lab to co-create the DIY Legacy Project has transformed not only the event, but…
VB’s ‘Coalition of the Willing’ Drives Association Impact
VisitBritain Business Events attracted scores of UK-based associations, AMCs, PCOs, and member DMOs to the launch of its BE (Business Events) Impactful Framework© at its Association Conference titled ‘Beyond the Plenary’ held recently in Edinburgh – itself a scientific cluster and home to Dolly the Sheep. VisitBritain Business Events’ continued efforts to build impact capacity…
Destination Canada to Unveil Case Study #1 at IMEX
The largest ever Legacy & Impact Study of Business Events, announced by Destination Canada last year, is set to unveil its first video-rich edition to the Press at IMEX in Frankfurt. The 3-Year, 16-event study of events held in Canada between 2018-2024 will deliver insights and data which ultimately may provide a framework for extended…
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