Sector: Advocacy

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Explaining Events to Policymakers: ECA’s Tommy Goodwin

The workday of Tommy Goodwin, Vice President of the Exhibitions & Conferences Alliance, is explaining the importance of business events to policymakers. But are they finally starting to get it? Goodwin explains the purpose of the business events advocacy association set up in early 2021. From Association Meetings International…

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Acknowledging First Nations: ICC Sydney, Art and the Artist

ICC Sydney shows its commitment to Australia’s First Nations peoples with programming, a reconciliation plan, and in artwork and messaging around its campus. Works by artist Jeffrey Samuels have become part of the venue’s comprehensive art collection, and are now also being adapted in other media, including digital signage. From PCMA…

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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AIPC Future Shapers: Legacies Waiting in the Wings

The 2022 Annual Congress of Iceberg partner AIPC was held this July in Budapest. In a video triple bill, AIPC CEO Sven Bossu introduces both his association and its event. Two further videos explore the AIPC Future Shapers program, with two teams of emerging leaders presenting solutions at the congress to leave lasting legacies in the sector….

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Incredible Impacts 2022 Celebrates Legacy

Incredible Impacts, from Iceberg partners the International Congress and Conference Association (ICCA) and BestCities Global Alliance, has awarded three associations which have left legacies of social impact and public engagement with their meetings. This year these covered water, brain health and the health benefits of playing football. From Conference & Meetings World…

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Positive Outlook for Australian Sector

New research out from Tourism Australia’s specialist business events unit indicates a positive outlook for Australia’s business events industry and good interim outcomes from the recently launched Business Events Australia global brand campaign. Tourism Australia says many expect event budgets to equal or even exceed pre-pandemic levels. From Meetings International…

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Positive Impact Urges #FlipTheScript

Sustainable event organisation Positive Impact is urging event professionals to post, share and pledge during the United Nation’s #FlipTheScript action strategy. The Iceberg partner has joined with the UN campaign to take critical action over the Sustainable Development Goals, flipping the script for a more sustainable world. From Meetings & Incentive Travel…

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New Intent for DEI and Event Sustainability

A new organisation has been launched to drive the need for diversity, equality, inclusion and environmental action in global business events. New Intent will work with destinations, meeting strategists and supply chains to advocate DEI and environmental action in creating positive societal transformation. From Association Meetings International…

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Philadelphia CVB Hires Diversity Chief

The Philadelphia Convention and Visitors Bureau has engaged Sheila Alexander-Reid in the role of PHL Diversity’s Executive Director. As a chamption of marginalised groups, Alexander-Reid will oversee all PHL Diversity effort to promote the city of Philadelphia as an inclusive and welcoming destination for meetings and conventions. From Association Meetings International…

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KLCC Joins the Venue Rooftop Farmers

An iconic Asian venue has taken the reduction of food miles to a logical conclusion by growing its very own vegetables upon its roof. The Kuala Lumpur Convention Centre has now celebrated the first lettuce harvest of its hydroponic farm. KLCC partnered with a local urban farming company. From Association Meetings International…

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Wellington Launches Advocate Network

A group of academics from various disciplines will promote the capital city of New Zealand as a place to hold international conferences. Wellington has just launched its Advocate Network, a pool of local thought leaders and subject experts to help enhance the success of the city’s business events bidding. From Association Meetings International…

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US Sustainable Travel Coalition Launches

The US Travel Association has launched the Sustainable Travel Coalition to advance the industry’s strategies in the field. The group has almost sixty members across various sectors, including some big DMOs, hotel groups, meeting venues, and also the Professional Convention Management Association. From Conference & Meetings World…

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Report: DEI the Focus, Not Sustainability

Meeting planners are more likely to focus on DEI (diversity, equity and inclusion) than on environmental impact as part of any sustainability policy, a new study has found. The Northstar Meetings Group survey shows that older planners see less urgency in tackling the UNSDGs, notes Fiona Pelham of Iceberg partner Positive Impact. From Association Meetings International…

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Sustainable Congresses: No Quick Fixes, Just Twelve Key Tips

Director of Event:Decision Matt Grey, together with Mark Handforth, Director of 3Sixty Event Consulting and Healthcare Venues, haven’t got a quick fix for sustainable meetings and conferences. Instead, they lay out the most effective methods to cut the emissions produced by events in twelve key tips for the sector. From Meetings & Incentive Travel…

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PCMA Discussion Takes Talk of Destination Boycotts to DC

PCMA has held a roundtable discussion in Washington DC on how to navigate events in the wake of the Supreme Court’s overturning of the Roe v. Wade decision on US abortion rights. Ninety minutes of fascinating crosstalk on the rights and wrongs of events boycotting destinations because of their laws ensued. From PCMA…

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NYIAS 2022 Leaves Green Legacy Across NY’s Five Boroughs

After the New York International Auto Show 2022 crossed the finish line, 1,000 plants used in its exhibits were donated to local organisations to help green all five boroughs of New York City. The show worked with GrowNYC to repurpose the greenery that filled Subaru’s exhibit and the show’s sprawling electric vehicle test track. From PCMA…

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How Associations and Destinations Interact After COVID-19

After the pandemic, the way that associations and destinations are interacting has altered. Within this article various experts weigh in on the changing landscape, including MCI’s Nikki Walker and Destinations International’s Jane Cunningham (both organisations in fact Iceberg partners), and The Iceberg’s own Founder James Latham. From Association Meetings International…

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Ten Ways to Make Your Business Event Diverse, Equitable and Inclusive

Keeping events diverse and inclusive often means thinking about issues like age, mental and physical ability, culture, religion, gender identity or language. But how can organisers deliver on diversity, equity, access and inclusion? Arinex Managing Director Nicole Walker offers ten tips for holding a more inclusive event. From Association Meetings International…

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Future Meeting Space Tackles New Trends in Business Travel

Future Meeting Space’s latest research radar has looked at global studies, reports and articles on the future of both business events and business travel. Across over eighty studies, nine concrete trends have been identified about the industry, from the impact of sustainability on mobility to the role of hybrid event formats. From Response Room…

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