Sector: Advocacy

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Cape Town Water Legacies: “Never Waste a Good Crisis”

Despite being a coastal city, Cape Town is fighting the worst drought in its history and has come close to actually running out of water. But even before the problem turned critical, water-related conferences were identifying opportunities for creating legacies in the destination. “Never waste a good crisis” has become the apt motto. From Boardroom…

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Canada: Four City Destinations and their Ambassadors

Last year Toronto hosted 951 meetings and events that attracted 400,000 delegates and generated $634 million for the local economy. But business events are too often overlooked in the wider accounting of tourism impact across Canada, as are the ambassador programmes that bring in such meetings to Canadian destinations. From BNN Bloomberg…

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IMEX 2018: Five Themes for the Meetings Industry

IMEX 2018 is currently underway in Frankfurt. One of the greatest meetings industry exhibitions, the event also showcases key trends and advancements in the sector. The Iceberg’s favourite topic, legacy, is the main theme this year, but also making headlines are: event tech, wellness, live and experiential, and CSR and sustainability. From tmf dialogue marketing…

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Gothenburg: A Big-time City for Big Events

Seasoned meetings industry veterans always take pleasure in discovering any destination unfairly overlooked. For one Iceberg partner a new find is the Swedish seaport of Gothenburg. Hotel Svenska Massan / Gothia Towers recently held a centenary event for customers from all over Europe “that combined intelligence with stardust”. From editor’s blog at Meetpie.com…

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ICC Sydney: Formalising Legacy Creation

“Legacy” is the talking point not just of The Iceberg but also of the IMEX Group’s 2018 events. So as the global industry gathers in Frankfurt, The Iceberg is reposting thoughts on legacy published earlier this year by ICC Sydney CEO Geoff Donaghy. In 2017 the venue unveiled a multi-streamed legacy programme. From Geoff Donaghy via LinkedIn…

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Business Events: Change Agents or Travel Agents?

As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…

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Child’s Play II: A World Economic Forum Legacy

The Iceberg has previously covered the legacy created by Calgary for the International Play Association World Conference. Now delegates at the World Economic Forum in Davos, Switzerland, have also taken time out to talk about play. Unilever, LEGO Foundation and IKEA Group founded the Real Play Coalition in partnership with National Geographic. From PCMA Convene…

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Puerto Rico’s New DMO Appeals for Group Business

It has been seven months since Hurricane Maria struck Puerto Rico, causing widespread devastation and crippling power outages. Now the new Puerto Rico Destination Marketing Organization, a merger of Meet Puerto Rico and the leisure-focused Puerto Rico Tourism Co., says the territory is ready and eager to host group business. Photo: Jaime Olmo. From Meetings & Conventions…

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Threatened QEII Centre Delivers £14.2m Turnover

London’s threatened QEII Centre has had its most successful financial year to date, achieving a £14.2 million turnover in 2017/18, an increase of 24 percent on the previous year. A £15m capital investment project and rebrand began at the venue in 2013, since when turnover has increased by 48 percent and occupancy ratio by 38 percent. From Meetpie.com…

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Visit Victoria Welcomes Further Government Investment for Events

Visit Victoria has welcomed the Victorian Government’s further investment in tourism and events. Building on previous funds, the Victorian 2018/19 budget provides an additional AU$51.1 million for marketing and major events, including AU$21.8 million over two years to ensure Visit Victoria continues to draw lucrative business events to Melbourne. From CIM News Magazine…

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Africa: Ready for Association Legacies

Jeffers Miruka is President of the African Society of Association Executives, headquartered in Johannesburg, South Africa. He has over ten years of experience across association management and the meetings industry, and shares his views on how Africa is fast developing, both as an association and a meetings destination. From Boardroom…

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BestCities Campaign Launch Celebrates the Power of People

To coincide with Global Meetings Industry Day, Iceberg partner BestCities Global Alliance has announced a new communications strategy to showcase the power of people. Led by the Greater Bogotá Convention Bureau, which will host the BestCities 2018 Global Forum in December, the campaign aims to celebrate the unique role people play in the events industry. From Meetpie.com…

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Icelandic Universities Aiming to Attract More Academic Conferences

Meet in Reykjavik has teamed up with three of Iceland’s top universities in an effort to increase the number of academic conferences they host. An official partnership agreement was signed between the convention bureau and the University of Iceland, Reykjavík University (pictured) and the Iceland University of the Arts. From Association Meetings International…

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Events Sector Marks Global Meetings Industry Day 2018

More than 100 events celebrating Global Meetings Industry Day have taken place around the world. In New York the Jacob K. Javits Convention Center’s Crystal Palace turned blue for GMID, as did the Pier 17 mall and Empire State Building. Across the globe event professionals swapped photos and greetings on social media. From Meetings & Conventions…

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IMEX Policy Forum Talks “Legacy of Positive Policy Making”

The ‘Legacy of Positive Policy Making’ will be debated at this year’s IMEX Policy Forum when up to 40 policy makers from national and regional governments meet with around 80 meetings industry professionals. The agenda will explore how to bridge the ‘partnership gap’ between governments, both national and local, and the meetings industry. From Meetpie.com…

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MPI Launches Planners’ Group After Commission Cuts

Iceberg Partner Meeting Professionals International has developed a new special interest group for small business owners in response to the recent North America reductions in third party commissions. President and CEO Paul Van Deventer says around 3,000 third party meeting planners and small business owners are part of the MPI global community. From Meetpie.com…

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Sheffield iSchools Event an Ambassador Success

Sheffield has hailed the success of its ambassador programme for attracting iSchools’ annual international iConference to the UK for the first time. Val Gillet, Professor of Cheminformatics at the University of Sheffield’s Information School, helped bring more than 450 delegates to the event at the city’s Diamond Building. Photo: Chemical Engineer. From Association Meetings International…

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The Iceberg in Chile: FIEXPO Latin America Showcases Legacy

The eleventh edition of FIEXPO Latin America is taking place in Santiago, Chile, this June. Billed as the ‘largest platform’ for meetings industry destinations and venues in the region, the show will also showcase the Latin American legacy outcomes of the Joint Meetings Industry Council’s Iceberg project. From Association Meetings International…  

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Meetings and Events Associations: An Insider’s Guide

The events and meetings industry is hardly short of its own professional associations. A good many of them are even Iceberg partners! You join for the networking, education and advocacy, then get much more. But which are right for each of the different tribes within our overall sector? From SoolNua’s Pádraic Gilligan at Padraicino…

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Events: About to Hit Boom Time?

For some years the event sector struggled to find a voice. Now being more recognised as part of the marketing mix can only benefit the industry as a whole. The MD of marketing communications agency Triggerfish, Andrew White, believes the events sector could be about to hit boom time. From editor’s blog at Meetpie.com…

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Visit Faroe Islands’ Ambassador Network

The Faroe Islands are in the North Atlantic Ocean above Scotland. They belong to Denmark but are semi-autonomous. They also have a meetings industry and are seeking to attract international congresses. Visit Faroe Islands even has an Ambassador Network, with an Ambassador Day and Ambassador Awards, to do just that. From tmf dialogue marketing…

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