Sector: Business Events

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10 June 2024

FIEXPO Latin America 2024, Panama

FIEXPO Latin America is the place by excellence where destinations and suppliers specialized in the Meetings, Events and Incentives Industry can connect with the most prominent buyers globally. We establish connections with the highest authorities and policy makers to ensure that the economic, intercultural and social benefits of the MICE Industry in Latin America are…

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Industry Advocacy and Let the Games Begin!

From New in Events Podcast: Mike Fletcher and Paul Cook catch up with ICCA President Marta Gomes to find out how her home city of Paris is gearing up for the Olympic and Paralympic Games this summer. Marta also talks about the importance of advocacy to highlight and emphasise the events industry’s relevance, and importance…

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Advancing Women In Business Events

Business Events Sydney (BESydney) and the PCMA Foundation today released the final report of Advancing Women In Business Events, a groundbreaking, two-part global study focusing on the advancement of women in the industry, specifically the gender disparity in leadership, despite being a female-dominated field. This foundational study will be conducted every two years to benchmark…

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VisitBritain’s ‘Coalition of the Willing’ Drives Association Impact

VisitBritain Business Events attracted scores of UK-based associations, AMCs, PCOs, and member DMOs to the launch of its BE (Business Events) Impactful Framework© at its Association Conference titled ‘Beyond the Plenary’ held recently in Edinburgh – itself a scientific cluster and home to Dolly the Sheep. VisitBritain Business Events’ continued efforts to build impact capacity…

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Destination Canada to Unveil Case Study #1 at IMEX

The largest ever Legacy & Impact Study of Business Events, announced by Destination Canada last year, is set to unveil its first video-rich edition to the Press at IMEX in Frankfurt. The 3-Year, 16-event study of events held in Canada between 2018-2024 will deliver insights and data which ultimately may provide a framework for extended…

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ICCA Extends Partnership with UN Tourism

From ICCA: This landmark partnership agreement sees ICCA recognised as the UN Tourism partner for business events across all UN Tourism platforms and initiatives. This collaboration recognises the influence and transformative potential of the business events industry and puts it on the map as a key driver for socio-economic progress across the world. ICCA acknowledges…

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European Union: Entering the Conversation

From tw tagungswirtschaft: The European elections are approaching. But for many citizens and quite a few event professionals, the European Union seems far away. Yet the European Parliament and the European Commission influence our (professional) lives on a daily basis. The EU Dialogue and the EU project BEFuture build bridges to Brussels and underpin the…

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22 May 2024

Event Measurement & Analytics Certificate,

Now, more than ever, clients and stakeholders are bringing a laser-like focus to the R.O.I. of their events. With all the structural changes to the event industry wrought by the pandemic, decision-makers are scrutinizing how much money, time, and energy they invest in hosting, attending, exhibiting, and sponsoring events. And surveys alone won’t cut it….

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Communicating What’s Good about Business Events

By Pádraic Gilligan: Last May the Events Industry Council published the latest iteration of its Global Economic Significance of Business Events and valued business events’ contribution to global GDP at USD$1.6 trillion. This figure, in fact, would rank business events as the 13th largest economic stream globally. The EIC study, conducted in partnership with Oxford…

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Nothing but Award Washing

From Meetings International, by Roger Kellerman: How many international “competitions” are there to select the world’s, the continent’s, or a certain region’s or country’s, best hotel? How many owners and managers happily send their best-looking employees, in their fanciest outfits, to these so-called award ceremonies around the world to promote their “wins?” If we take…

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Fred Dixon to Inherit Pent Up Demand at Brand USA

From Travel Pulse: Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service. Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into…

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Hosting Impactful Events: Tap into Wellington’s Creative Expertise

From AMI Magazine: As New Zealand’s UNESCO Creative City of Film, Wellington’s world-class expertise in film, television, animation, gaming, visual effects and interactive digital media offers an unbeatable draw for organisers looking to host impactful events. The “Lord of the Rings” trilogy, “Avatar”, “The Avengers” and many other acclaimed blockbusters were famously made in Wellington,…

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