Events that create a long-lasting legacy share a common element: putting change first. This research report is our effort to encourage all event planners (where possible) to ask different questions and to seek different results. Planning an event is often a matter of priorities. What results do we want? What is the purpose of the event…
The meetings industry has a huge environmental impact, from the distance delegates fly, to the reams of paper printed and kilowatts of energy used. As green culture takes hold, events with environment-friendly certification already have a market advantage. As expectations rise, this will become a minimum requirement. Views include Iceberg partner IAPCO. From Skift…
Most convention centres are publicly owned, so local laws are framed to allow community access. When it comes to the homeless this can present challenges. But being public institutions, venues can also play an active role in assisting the homeless. The International Association of Venue Managers offers nineteen amazing cases in point. From PCMA Convene…
901 events were held at Kuala Lumpur Convention Centre in the first eight months of this year, and 26 percent of them were new to the venue. Corporate meetings and banqueting recorded the biggest growth with a jump of 161 events, up 22 percent. An expansion of the centre will open next year. From CIM News Magazine…
In 2017 Gallus Events’ William Thomson read in a Scottish newspaper that in his native town of Glasgow, one homeless person dies every week. He created Homeless Hackathon Glasgow, which brought together forty hacker participants, and which has yielded not one, but three projects currently under development, including an app for distributing surplus food. From PCMA Convene…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
Capturing the positive social impact of international conferences was the focus of a recent workshop hosted by Tourism New Zealand in Auckland. The event was facilitated by Geneviève Leclerc, a conference and association management expert, who believes traditional measurement does not capture the true weight business events add to the community. From CIM News Magazine…
Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…
Eunomia is running a conference coffee cup scheme at the Recycling & Waste Management Conference in Birmingham’s NEC. All F&B outlets are offering a discount for using a reusable cup, which also can be loaned for a deposit. But does this tackle the symptom rather than the problem? From editor’s blog at Association Meetings International…
The Iceberg has fond memories of a stay at the historic Lygon Arms in the Cotswolds forty years ago. Now the owners of Eventprofslive have just organised a familiarisation trip to the refurbished venue, asking attendees to donate money to industry charity Meeting Needs. The idea met with great success. From editor’s blog at Meetpie.com…
Australia has reaffirmed its business events sustainability leadership with the Gold Coast Convention and Exhibition Centre, and the Adelaide Convention Centre, becoming the world’s first venues to achieve EarthCheck Platinum Certification. This recognises ten consecutive years of best or above best practice across key areas of social and environmental action. From CIM News Magazine…
The Cape Town and Western Cape Convention Bureau has announced that Cape Town will host the 2019 YPO EDGE and Global Leadership Conference. The two events will take place at the Cape Town International Convention Centre in March 2019, and will draw about 3,000 top global CEOs over four days. From the Event…
Adelaide has just welcomed its largest incentive group from China, with a wave of 750 employees from Joymain, the science and tech direct selling company, enjoying the city over a five day stay. Assistance from the Adelaide Convention Bureau and cooperation from the Adelaide government were behind Joymain’s destination choice. From CIM News Magazine…
The Iceberg has already reported on ICC Sydney’s support of regional food production. But the venue is also fostering the next generation of talent via student and startup engagement. Through its First Australians Legacy Program, ICC Sydney promotes as well First Nations businesses, offering for its delegates authentic heritage experiences. From Boardroom…
The PCMA-ICESAP Knowledge Exchange Kuala Lumpur brought together more than 30 industry leaders to share how they are reshaping their businesses in response to digital, political and economic change. The event, at the Kuala Lumpur Convention Centre, was held under the theme of “Evolving Your Business Model For Changing Times”. From Meetpie.com…
IMEX America has always been run with sustainability in mind. This time around, sustainability education will feature throughout, attendees are urged to bring a reusable water bottle to the show, and IMEX America will also continue to beat the drum about the positive impact of giving back to destination communities. From the Event…
Iceberg partner Convene presents its annual Best in Show list, which again awards top venues and innovations and celebrates industry excellence. Winners include the most original off-site venue, the Old Melbourne Gaol, and the best corporate social responsibility initiative, an Internet safety for kids programme. From PCMA Convene…
52 percent of global event planners have seen budgets increase year on year, after 32 percent in 2017. That’s according to the latest Cvent Global Planner Sourcing Report. The study also found a big increase in planners organising six to ten offsite meetings, and a major drop in planners arranging just one or two. From Meetpie.com…
Simple meetings – those smaller, replicable gatherings with basic requirements – make up about half of corporate meetings globally. But 52 percent of them are being booked through unmanaged channels according to research from the Global Business Travel Association. This can end up costing companies money, attendee satisfaction and duty-of-care compliance. From Meetings & Conventions…
The Water Institute of Southern Africa has hosted its three-day conference and exhibition in Cape Town, with Western Cape Premier Helen Zille delivering the welcome address. With over 1,500 delegates attending, the meeting sought to raise awareness of what the local water sector has been doing in response to the province’s drought. From the Event…
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