Sector: Destination Marketing

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From Experience to Transformation

From Destinations International: Our economy is changing from one that delivers experiences to one that creates transformation. And this new way of doing business requires a shift in how destination marketers think about their role as change makers. The travel industry is uniquely suited to deliver on a pandemic-induced craving for self-evaluation, reflection and change….

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12 October 2023

Feeling the Pulse Webinar

“Celebrating the 2023 GDS-Index Results and GDS-Awards Winners” – explore and be inspired by sustainability successes on our journey towards greater regeneration for destinations. Discover insights and trends from the data we’ve collected, and learn about the projects that are putting our winners into leadership positions, in a webinar packed with inspiration and practical examples.

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11 October 2023

Feeling the Pulse Webinar

“Celebrating the 2023 GDS-Index Results and GDS-Awards Winners” – explore and be inspired by sustainability successes on our journey towards greater regeneration for destinations. Discover insights and trends from the data we’ve collected, and learn about the projects that are putting our winners into leadership positions, in a webinar packed with inspiration and practical examples.

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Elevating Destinations Through Dynamic Business Events

From the German Convention Bureau (GCB): Recently, the GCB released a thought-provoking whitepaper that delves deep into the future of business events and their intrinsic significance in sculpting regions and cities. The whitepaper encapsulates the essence of crucial considerations for destinations, venues, and stakeholders alike, while navigating the implications of global megatrends…

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‘Anti-Woke’ Bills are Costing Florida Millions of Dollars

A slew of new bills signed into law by Republican Florida Gov. Ron DeSantis has draped the Sunshine State in controversy, spurring protests, lawsuits and travel advisories warning the state is ‘openly hostile’ toward people of color, immigrants, women and LGBTQ+ community members. From CNN…

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Meet in Wales Appoints SFA Connect as New Ambassador Agency

From Meet in Wales: Meet in Wales has partnered with SFA Connect to further expand its ambassador programme and increase knowledge and learning within Wales across the association conference sector. SFA will support the Ambassador Wales Conference Programme which mirror’s the destination’s wider strategy of working with specific sectors that underline the country’s industrial strengths….

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Why Do We Look into the Future?

By Jack Johnson, from Destinations International: Every two years, Destinations International, as the world’s largest membership entity and resource for official destination organizations and convention and visitors bureaus (CVBs), looks into the future and releases the DestinationNEXT (DNEXT) Futures Study. It is the largest and most extensive survey of destination organizations around the world…

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Western Canada’s MICE Destinations Are Pillars of Success

By Jeff Heilman, from Meetings Today: Destination Canada’s Business Events team has a remarkable record of creating innovative initiatives, backed by in-depth market research and analysis, to promote, amplify and advance the Canadian meetings industry. This evolving program is geared principally to Canada’s priority economic sectors. These comprise life sciences, agribusiness, advanced manufacturing, finance and…

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The Sydney Handprint: Pride of a Nation

The Southern Hemisphere’s very first WorldPride held in Sydney, Australia in March, over 17 days extending to 400 events proved an opportunity to galvanise the LGBTQIA+SB community in standing together in a powerful call for equality. The Theme: Gather. Dream. Amplify and Sydney delivered on every level as Robin Mack, Executive General Manager for Commercial…

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Destinations International Releases 2023 DestinationNEXT Futures Study

The DestinationNEXT Futures Study provides a comprehensive overview of the most significant trends affecting both leisure tourism and business events from around the world as well as a list of key strategies leaders can implement to help ensure the success of their organizations and destinations. The report is a key tool for any destination organization…

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CityDNA Report Unveils Impressive Post-Pandemic Recovery

The latest edition of the City Travel Report by CityDNA reveals a significant rebound in European city tourism, as cities achieved an average growth rate of 79.6% in 2022, surpassing the previous year’s rate of 36.7%. The report, featuring results from 115 European cities, showcases the remarkable progress made in the post-pandemic recovery.

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Virginie De Visscher – Championing a New Era of Travel

IMEX Brand Ambassador, Tanja Knecht spoke to Virginie De Visscher, Senior Director at Business Events at Destination Canada, about their IMEX-EIC Innovation in Sustainability Award winning project, the Canadian Business Event Sustainability Plan and their strategy to drive positive change within the global business events industry.

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50 Years of ‘Meetings Made in Germany’

By Matthias Schultze: In 1973, the GCB German Convention Bureau was founded. 50 Years of ‘Meetings Made in Germany’ is a reason to celebrate, to look back and, more importantly, to look ahead. Cue this three-article series, discussing key aspects that have shaped our industry over the past decade and will continue in future…

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Destinations as the Driving Force of a Conference

In this podcast, Bregje Frens talks to Martin Sirk, a vibrant conversation about the biggest challenges and opportunities for associations, how the relationship between destinations and associations have evolved over the last years and about the initiative of the Global Association Hubs Partnership (GAHP). From Conferli…

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