Sector: Destination Marketing

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22 February 2023

WEBINAR | Dimensions of the Black Traveler

Black Americans share a rich and enduring connection shaped by a common struggle and strengthened by an inextinguishable sense of pride. But this audience is not a monolith, especially when it comes down to their experience as travelers. Join us as we break down the distinctions across the Black diaspora and how they travel to…

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15 February 2023

Discovering the Value of Reporting Metrics for your Destination

With the 2022 calendar year ending and many destination organizations closing another financial year, we wanted to showcase two of Destinations International reporting tools that are entirely complementary as part your membership – our Compensation and Benefits and Destination Organization Performance Reporting platforms. We will review how both platforms work and how you can easily…

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7 February 2023
1 February 2023

WEBINAR | Trends and Applications of Tourism Sentiment for 2023

Released annually in January, the 100 most loved destinations around the world are ranked by Tourism Sentiment Index by analyzing billions of online conversations and content about tourism. During this webinar, the Tourism Sentiment Index team will reveal this year’s emerging and global trends and demonstrate how sentiment is helping destinations support the tourism economy.

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17 January 2023

Exploring the Emerging Role of the Place Making & Marketing...

WEBINAR: CityDNA and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organizations (PMMOs) in shaping the future of European cities. As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place making and marketing, with a…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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CityDNA Summer School: Destination Turin

The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….

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Washington: Engineering Change with Business Events

Washington may be the oldest, largest and busiest global hub of associations working in different professions, trades and social endeavours. Associations are at the heart of city strategy, both in hosting meetings in the capital, and in locating headquarters there. In this video feature, Destination DC explains how change is being made through business events….

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Meeting Guadalajara: Joining BestCities Global Alliance

This May the BestCities Global Alliance community of convention destinations welcomed Guadalajara, Mexico, as its twelfth member. The city earned its place through a shared commitment to support meetings that create a positive impact. Guadalajara went through a stringent process to join the Iceberg partner, including a detailed site inspection and tour of the city….

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10 October 2023

Destinations International | Advocacy Summit, Arkansas, USA

Destination organizations are a community asset responsible for programs promoting their community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through their knowledge of the destination, brand management, promotional programs, and the resulting impacts of visits by people, destination organizations strengthen the community’s economic position…

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18 July 2023

Destinations International | Annual Convention, Dallas, TX, USA

Destinations International’s Annual Convention provides an opportunity to connect peers and thought leaders from inside and outside the industry; an integrated approach to learning regardless of your budget size or discipline focus; relationship-based exchanges among industry providers and destination organizations; diversity of thought by assembling the best minds in local insight and global expertise.

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25 May 2023

12th City Cards Expert Meeting 2023, Ljubljana, Solovenia

(This event is open to CityDNA members only, specifically to tourism professionals working on city cards schemes.) Our broad approach will include presentations and discussions on latest product developments, successful partnerships, innovating marketing strategies and much more. Meet and network with European colleagues managing city cards schemes, share knowledge and insights to stay ahead of…

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7 September 2023

CityDNA | 18th TourMIS Users’ Workshop & International Seminar...

The 18th TourMIS Users’ Workshop & International Seminar will be hosted in Vienna, September 7-8, 2023. It is organised jointly by City Destinations Alliance, the European Travel Commission & Modul University Vienna and is aimed at city, regional, national, and international tourism organizations, as well as universities and companies from the hospitality and tourism industry. It is directed toward managers,…

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13 February 2023

Marketing & Communications Summit 2023, Norfolk, VA, USA

The summit is the preeminent gathering place of marketing, communications and public relations professionals dedicated to helping destination organizations thrive. This year’s summit will challenge you to think about your role within destination organizations as communities tackle new and diverse issues. Topics include social media and blog content strategy creation, building creative environments for your…

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