Sector: Destination Marketing

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Scottish Legacy: The Policy Driven Model Driving Impact

The Editorial Director Martin Fullard recently visited Scotland to find out how important business events are to the region. He talked to some of the country’s leading eventprofs, learning about VisitScotland’s new and improved “Policy Driven Model”, its “Journey to Change” project, and how universities are helping to bring in business events. From Conference News…

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Sarawak’s Tourism Minister Discusses Legacy Strategy

Sarawak’s Minister of Tourism, Creative Industries and Performing Arts, the Honourable Dato Sri Abdul Karim Rahman Hamzah, has been discussing the Malaysian state’s approach to recovery and its strategy of promoting business event legacy creation. Subjects covered include ventures with Iceberg partners GDS-Index and ICCA. From Boardroom…

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Glasgow Brains: More Historical and Modern Legacy Creation

Glasgow will stage seven neurology or neuroscience-related meetings during 2022, drawing up to 10,000 international delegates into the Scottish city. The meetings are testament to Glasgow’s extensive association with neurology, which includes several landmark moments in the field, as The Iceberg has had cause to cover previously. From Association Meetings Intenational…

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Meeting Technology: What an Investment Downturn Means

There are signs the event tech goldrush is already over. How quickly organisers harness the potential of online meetings will determine the size of any returns in future. William Thomson, Founder of Gallus Events and Practically Perfect PA, examines how the sector is now facing something of a reckoning. From Association Meetings International…

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24 November 2022

CDA | 9th TIC Expert Meeting, Gothenburg, Sweden

The TIC Expert Meeting offers a mix of incentive and exchange opportunities for all attendees. This is why the diversity of participants is of great importance. This event is for managers and TIC front office professionals coming from small and large cities and working for either public or private tourist information organisations – whether they…

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20 November 2022

Soil Science Congress Helps Glasgow Gain Ground

Glasgow, home of the famous Glasgow Botanic Gardens, will welcome over 2,000 soil scientists this summer for the quadrennial World Congress of Soil Science. Over the past twelve months, the city’s convention bureau secured 71 new conferences, expected to bring about 36,000 delegates to Glasgow and add £53 million to its coffers. From AMI Intellectual Capitals…

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AIC2022 Experts to Explore “Atypical Interaction”

A major conference on how people with cognitive, linguistic and physical impairments interact will be held soon in Newcastle, UK. The Atypical Interaction Conference, to be staged at Newcastle University, runs every three years and is attended by experts on dementia, autism, aphasia, schizophrenia, visual and speech impairments among others. From AMI Intellectual Capitals…

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Leveraging Intellectual Capital – The Second Edition

Global convention sector consulting firm GainingEdge has launched its second annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that…

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19 April 2023

International Conference & General Assembly, Sofia, Bulgaria

City Destinations Alliance is proud to announce that the next CityDNA International Conference & General Assembly will take place on April 19-22, 2023 in Sofia! We are so excited to work with Sofia Tourism Administration to welcome you in this wonderful city and can’t wait to discover its many wonders together. Pencil the date in…

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Messe Frankfurt Sees “Business as Normal”

Over 175 congresses, trade shows and other events are taking place at Messe Frankfurt before the close of the year as venue chiefs hail a return to pre-pandemic numbers. Meeting restrictions were lifted at the start of April. In May alone, some 35 events hosting 110,000 people took place. From Association Meetings International…

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Prague Tops Intellectual Capital Report

Prague is better than any other city at engaging with its locally-based association leaders to secure big meetings and conventions, says a new report. The Czech Republic’s capital has a 95 percent “harnessing ratio”, according to the Leveraging Intellectual Capital second edition just compiled by Iceberg partner GainingEdge. From Association Meetings International…

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Hamburg’s CCH Fully Reopens for Business

Following a comprehensive remodelling and modernisation which began in 2017, the Congress Center Hamburg has fully reopened for business. Thee new CCH is now one of Europe’s largest convention centres with 36,000 square metres of available space, which includes fifty multifunctional halls spread across four levels for conventions and events. From Association Meetings International…

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City-State Singapore Signs up to GDS-Index

Singapore Tourism Board (STB) has announced that the city-state is to join Iceberg partner GDS-Index (Global Destination Sustainability Index). As a member of the Global Sustainable Tourism Council since 2021, the city supports sustainable practices in large venues such as Resorts World Sentosa and Marina Bay Sands. From Boardroom…

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Berlin Offers Recovery Relaunch Programme

The German capital has launched initiatives to help the recovery of business events, conferences and trade shows. The city’s Relaunch Programme will include marketing campaigns, a MICE Acquisition Task Force, international customer event BESTIVAL 2022 and the extension of the Berlin Congress Fund, as well as other plans over two years. From Association Meetings International…

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ICC Belfast Earmarks £125m Impact

Venue ICC Belfast has hosted the Microbiology Society Conference, an event anticipated to kickstart its target of generating a £125 million economic impact for the province. The conference is the first of three international events being held at ICC Belfast this year, estimated to together deliver £5 million impact. From Meetings & Incentive Travel…

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