Sector: Destination Marketing

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“The Future Now” for GES in The Hague

The Hague’s ethos of “doing good and doing business” has helped it secure the 9th edition of the Global Entrepreneurship Summit, under the theme “The Future Now”. Around 2,000 entrepreneurs, investors and other participants from all over the world are expected to attend the event at the World Forum this June. From AMI Intellectual Capitals…

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Stakeholders Disagree Over Legacy

There is widespread disagreement over what legacy means when it comes to international meetings, and no consistency in terms of how either associations or destinations approach the subject. So says a new study by various Danish convention bureaux, and meetings consultancy and Iceberg partner GainingEdge, released at IMEX in Frankfurt. From Association Meetings International…

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Thunderous Open for IMEX Frankfurt 2019

A thunderstorm delaying flights failed to deter meetings industry professionals in their thousands from gathering at IMEX in Frankfurt on Tuesday May 21st. Association congress organisers were already in the city having taken part at the ICCA Association Experts Seminar over the weekend and at IMEX Association Day on Monday. From Meetings & Incentive Travel…

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Corne Koch Elected BestCities Board Chair

Corne Koch, the head of the Cape Town and Western Cape Convention Bureau, a division of Wesgro, has been elected Board Chair of the BestCities Global Alliance. Koch made her first appearance in the new position at the BestCities media breakfast at IMEX Frankfurt, and takes over from Jeannie Lim of Singapore. From the Event…

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Alliance of Brain Cities Holds IMEX Breakfast

After IMEX 2019 opened in Frankfurt with EduMonday and Association Day (pictured), the Alliance of Brain Cities, a group of four Scandinavian destinations, held a breakfast for twenty international associations. Attendees at the meeting expressed enthusiastic support for choosing second-tier cities for their events, and for destination transparency and sustainability. From Meetings International…

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How Canada’s National Meetings Strategy is Driving Regional Economic Growth

The most progressive destinations worldwide are positioning themselves as thought leaders in specific advanced industries to engage meeting and event organizers active in those industries. Rather than selling a city based solely on its infrastructure, access and capacity, destination marketing and management organizations (DMMOs) are also promoting their most significant clusters in STEM sectors to…

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NewcastleGateshead Hosts Climate Event

The International Glaciological Society’s British branch has announced it will be holding its annual meeting this September in NewcastleGateshead. Hosted by research leader Northumbria University, the conference will attract around 100 delegates to the region to discuss the pressing issue of climate change, including a collaborative US-UK research project underway in the Antarctic. From Boardroom…

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ESTRO Plans Glasgow Legacy for 2023

Glasgow has been selected to host the ESTRO (European Society for Radiotherapy and Oncology) Annual Congress in 2023. The event will take place at the Scottish Event Campus. The choice was based both on the logistical capacity to host Europe’s largest meeting in the field, plus the creation of a local engagement project. From Boardroom…

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Copenhagen Engages for ESTRO in 2022

ESTRO, the European Society for Radiotherapy and Oncology, has chosen Copenhagen for its 2022 Annual Meeting. The Congress will run over five days at the Bella Centre Copenhagen and draw in around 6.000 participants to the city. ESTRO said it was attracted by the legacy potential of the Danish capital’s two-stringed engagement project. From Boardroom…

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Paris Leads 2018 ICCA City Rankings

Paris has returned to the top of the ICCA City Rankings in emphatic style, hosting 40 meetings more than second place Vienna as well as knocking Barcelona off the lead. The French capital hosted 212 rotating international association meetings in 2018, up by 22, and was last lead city in 2016. From Association Meetings International…

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Expo 2020 Dubai to Deliver $33.4bn

Expo 2020 Dubai will boost the United Arab Emirates’ economy by AED122.6 billion ($33.4 billion), and will also support 905,200 job-years between 2013 and 2031. So says an independent report from global consultancy EY. During its peak six months the event is predicted to add the equivalent of 1.5 percent to UAE GDP. From Meetings International…

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The Role of Business Event Precincts in Placemaking

Geoff Donaghy, ICC Sydney CEO, AEG Ogden Director Convention Centres and Iceberg Ambassador, just joined a panel at IMEX Frankfurt on placemaking (pictured). Here he discusses how an event precinct can sit at the heart of any destination’s placemaking strategy to drive its economic, cultural and social growth. From Geoff Donaghy via LinkedIn…

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Germany: Addressing Sustainability across Meetings and Events

Matthias Schultze, the Managing Director of the German Convention Bureau, is adamant that meetings and events’ environmental impact on the world needs to be addressed in their design. Here he discusses Germany’s approach to sustainability and findings on its importance in GCB’s Meeting & Event Barometer. From Meetings & Incentive Travel…

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ExploreGB: An Events Perspective from Harrogate, Yorkshire

Harrogate Convention Centre in Yorkshire has hosted more than 320 suppliers from UK and Ireland at the ExploreGB event, together with at least 250 international organisations from 31 countries. Peter Dodd, the Commercial Director of Welcome to Yorkshire, offers a north of England events perspective. From Meetings & Incentive Travel…

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Astra Zeneca: Meetings “Vital Tool” in Medicine Innovation

One of the largest pharmaceutical companies in the world, British-Swedish multinational Astra Zeneca is responsible for research into and manufacture of many cutting-edge medicines. As Catherine Boissier, Associate Professor and Associate Director working as a Chemistry, Manufacturing and Control Project Lead in Gothenburg explains, meetings are a vital tool in that endeavour. From Meetings International…

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South African Legacies: Business Events and WCPCCS

Business and professional events are key to economic and social transformation. South Africa’s Minister of Tourism, Derek Hanekom, confirmed as much at Meetings Africa 2019, held recently in Sandton, Johannesburg. Minister Hanekom acknowledged the contribution to tourism numbers from business events but emphasised that the legacies of events in healthcare and economic development were where…

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Guadalajara: Meeting Legacies in Public Health

A recent trip to Guadalajara, Mexico, including both The Iceberg and its partner Boardroom, revealed a lot about this emerging conference destination. Also visiting the Jalisco state capital and life sciences hub of Latin America was Professor Bettina Borisch, Executive Director of the World Federation of Public Health Associations. From Boardroom…

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Six Cities: From Rust Belt to Knowledge Hub

For destinations with industrial roots that have since evolved into innovation-based economies, showcasing a revamped identity not only helps to correct outdated perceptions but is also key to drawing in the right groups, for instance associations. Former Rust Belt cities Cleveland, Baltimore, Pittsburgh, Milwaukee, St. Louis and Cincinnati have all reinvented their economies. From PCMA…

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Dubai Exhibition Centre Set for Expo 2020

Organisers have unveiled a sneak peek of the Dubai Exhibition Centre, set to host the six-month-long World Expo 2020 from October next year. Other legacy constructions that were built for the sole purpose of hosting the World Expo include Paris’ Eiffel Tower, London’s Crystal Palace and Melbourne’s Royal Exhibition Building. From Association Meetings International…

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International Meetings Targeted by Athens

The Greek capital is targeting small and medium-sized international conventions with “know-how and financial resources”. So said Alexis Galinos, MD of ADDMA (the Athens Development and Destination Management Agency), at the 9th Hellenic Association of Professional Congress Organisers conference. Athens is currently 26th in ICCA city rankings. From Meetings & Incentive Travel…

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Flavie de Bueil

COO, City Destinations Alliance

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Flavie de Bueil has more than 20 years’ experience in the Tourism and Meetings Industry. She began her career with diverse experiences in customer relations in the insurance and hospitality sectors and then decided to specialise in tourism, mixing her avid passion for international relations, people and cultures. Having graduated in Tourism Management and Culture…

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