When ASN (the American Society for Nutrition) decided to switch its live event set for late May in Seattle to all-virtual just sixty days before the meeting, the organising team of ten didn’t know what to expect from the pivot. Nutrition 2020 typically draws 3,500 delegates, but about 30,000 attended the virtual version. From PCMA…
In the rush to pivot strategies for the new normal, it’s easy to lose sight of what matters for an association and its members. Here is a guide to this transformative shift for associations and their congresses, including the delegates, sponsors and technology: the myths, facts and opportunities around virtual events. From MCI…
This study is based on a global survey, conducted in June 2020. It represents up-to-date information on the development and outlook of the global exhibition industry as well as on 25 specific markets. Global Exhibition Barometer 25th Edition (July 2020) (UFI website) Global Exhibition Barometer 25th Edition (July 2020) Infographic (UFI website) UFI Global Barometer…
The ICCA Statistics Reports are based on the ICCA Association Database, which means the figures cover meetings organised by international associations according to ICCA criteria: a meeting must take place on a regular basis, host at least 50 participants, and rotate between a minimum of three countries to be included in the Database. ICCA’s Association…
As the pandemic wears on, respondents to the latest COVID-19 Recovery Dashboard have become more clear-eyed about its economic repercussions, but are still uncertain how best to plan for events in 2021. The new survey compares results from one month earlier and two previous bi-weekly surveys. Planners and suppliers have had another month under their…
Since 2018 GainingEdge has led two major projects for MeetDenmark on meeting legacies. The purpose has been to identify how Danish destinations can create significant added value for visiting congresses while also increasing the value for Danish society beyond the traditional economic benefits. Now MeetDenmark has released the second study completed in 2020 which explores the processes, mechanisms and…
In late May, Talley Management Group President and CEO Gregg Talley served as a panelist on a webinar TMG co-hosted with EventBank. The event discussed ways associations, both nationally and globally, can reposition themselves after the pandemic. Associations across the United States are facing unprecedented challenges because of COVID-19. From adapting to working from home…
This report was created for leaders in the MICE (meetings, incentives, conferences and exhibitions) industry, and particularly operators of small and mid-size sector businesses who are focused on business survival and eventual recovery. It is based on an extensive review of recent and relevant news, studies and analysis, as well as interviews and panel discussions…
Academic events such as congresses, conferences, symposia and meetings are part and parcel of most academic careers. Endless hours are spent for both attendees and chairs on travelling, logistics, socialising and many other activities not directly related to core tasks such as teaching, research and knowledge dissemination. Despite the entrenched nature, and the general wave…
Unprecedented times mean unique collaborations. The Joint Meetings Industry Council has held a global webinar, delivered by The Iceberg and presented across four regional satellite events by four trade shows (AIME, IBTM, IMEX and Meetings Africa). JMIC was crowdsourcing ideas for an advocacy manifesto. From Conference & Meetings World…
The Scottish Event Campus has secured new conference business during lockdown in partnership with Glasgow Convention Bureau and the city’s academic institutions. The business won amounts to 189,944 participant days for the city and will bring £144 million into Glasgow’s economy. From Association Meetings International…
Large trade fairs hosting thousands of visitors are already taking place in South Korea, which stemmed the spread of coronavirus and thus has one of the lowest death rates in the world. Until June 2021, funding is available for safety measures. Piece includes video from 5,000 delegate dental conference SIDEX. From Association Meetings International…
Over 80 percent of associations have had to cancel one of their flagship meeting due to COVID-19, says a survey. Worryingly, almost 18 percent said the resulting effects on the organisation had been “severe”, causing “major implications” for the finances, staffing and organisational structure of the association. From Association Meetings International…
The Geneva International Motor Show, cancelled just days before opening earlier this year, will no longer take place in 2021 and has been put up for sale. The organisers have said that the sale of the show to Palexpo SA is now the preferred solution. They have also rejected an offered state loan. From Exhibition World…
A step-by-step guide to creating meetings with long-term societal benefits has just been published by MeetDenmark, an association of the country’s convention bureaux. The study Meeting Legacies: Innovating for Enhanced Value Creation was co-authored by MeetDenmark and consultancy and Iceberg partner Gaining Edge. From Association Meetings International…
Berlin’s business events industry is kickstarting the reopening of the city’s meetings and conferences, with outdoor events of up to 500 delegates allowed since June 16th. Commercial or private indoor events with up to 150 delegates have been allowed since June, and events with up to 300 from July. From Meetings & Incentive Travel…
The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…
During COVID-19 the meetings industry has pivoted to serve the community. Venues have become field hospitals, logistics networks have shipped personal protective equipment, and surplus food has also been donated. A new social contract is being written, explains Geneviève Leclerc, CEO of Iceberg partner #MEET4IMPACT. From European Cities Marketing…
The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…
Martin Sirk, of both Sirk Serendipity and Global Association Hubs, an Iceberg partner, has thoughts on how some countries will be more successful at reopening business events than others. International events can only reopen at the pace of the slowest participating country to get their COVID-19 under local control. From Association Meetings International…
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