Sector: Education

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COVID-19 Recovery Dashboard (April 20th – 23rd)

COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…

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Coronavirus: Eventprofs Unite for the Fight

In the weeks since the coronavirus outbreak has ravaged the industry, event professionals right across the globe have been uniting in the fight against the pandemic. Competitors have grouped together to provide expertise where most needed, like Live for Life and Go LIVE Together in the US, and also Events4Covid19 in Portugal. From EventMB…

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Coronavirus: Azerbaijan Standardises Hygiene

In a move sure to be replicated across all destination marketing, theĀ Azerbaijan Tourism Board (ATB), partnering with the country’s State Tourism and Food Safety Agencies, has launched SAHMAN (Sanitation and Hygiene Methods and Norms). PwC is to audit the initiative, which will cover all aspects of tourism. From Meetings International…

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Coronavirus: Australia’s AU$35.7bn Event Losses

Australia’s economy is on course to lose AU$35.7 billion in direct spend over the next twelve months, while nearly all business events scheduled for 2020 are cancelled or postponed due to COVID-19. That’s according to latest figures from the Business Events Council of Australia. 92,000 industry job losses are expected. From CIM Business Events…

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IMEX Group Announce PlanetIMEX Platform

Iceberg partner IMEX Group has announced the creation of a virtual experience featuring 3D interactive islands called PlanetIMEX. Launching on May 6th, the platform will offer free access to a variety of industry content on community, education and networking islands, the first two available on the launch date. From Meetings & Incentive Travelā€¦

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Coronavirus: Dentistry Congress Moves Online

AIM Group International has turned a face-to-face medical conference into an entirely online meeting. The AIOP (Italian Academy of Prosthetic Odontology) congress was booked at the Riccione Convention Centre (pictured). AIOP sees the switch as a chance to attract a wider audience. From Association Meetings Internationalā€¦

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Coronavirus: Survey Reveals MI Education

A key activity for over 35 percent of eventprofs now working from home is improving their education. Sector recovery may be quite quick, with a venue capacity shortage into 2021. So say a briefing from The Business of Events and a survey from Business Visits & Events Partnership. From Meetings & Incentive Travelā€¦

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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Gender Equality in MI Leadership: Trying to Shatter Glass Ceilings

Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travelā€¦

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Innovative Events: Science Meeting Experiments

In January two scientists wrote an article asking why conference design for those involved in scientific research has been slow in evolving. While some science meetings are surely guilty as charged, others do have an appropriately innovative approach. Here are ten that break with tradition toĀ design experiences with big impact. From PCMA…

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Coronavirus: A Virtual GMID Talks Recovery

During education sessions of the suddenly virtual Global Meetings Industry Day (GMID), leaders from Meeting Professionals International, IMEX and other sector organisations advised fellow professionals to focus on long-term recovery and to work together to help the industry come back stronger than before. From Northstar Meetings Group…

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Coronavirus: ICCA Data Powers Joint Research

Iceberg partner ICCA and CIMERT (Center of International Meetings Research and Training) have jointly monitored since February the status of meetings in the ICCA Association Database affected by theĀ COVID-19 crisis. Based at Chengdu University, CIMERT has had fifteen students and three lecturers working virtually on the project. From the Event…

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Coronavirus: Why Pick Conference Centres as Emergency Hospitals?

In January, the Javits Center in New York was hosting a meet-and-greet for the American Kennel Club. Now the space is housing 2,600 hospital beds. Across the US the story is the same, inside venues like McCormick Place in Chicago and the Michigan Expo Center. But why choose them for this use? From Fast Company…

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Medical Associations: Involving Patients in Medical Congresses

Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…

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Coronavirus: Mixed Association Voices Discuss Strategy I

With the COVID-19 pandemic taking us into uncharted territory, there is no better time for associations to rethink the way they operate and deliver value. In the first part of a series,Ā a mix of leading association voices, Iceberg partner Boardroom’s Advisory Board, talks through their individual and group experiences. From Boardroom…

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Coronavirus: Virtual Pivot Dairy Meeting Doubles Reach

As the World Health Organization designated COVID-19 a pandemic, and the US announced more flight restrictions, so PDPW (Professional Dairy Producers of Wisconsin) was one week away from welcoming over 1,200 attendees to its annual Business Conference in Madison. Converting the meeting to virtual was the only way forward. From PCMA…

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Coronavirus: How the Crisis Has Advanced Virtual Meetings

The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travelā€¦

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Māori Culture Moves Centre Stage at Major New Zealand Meetings

Māori culture gives New Zealand its distinct identity, but is also moving centre stage at meetings hosted in the country.Ā This was very evident during the 2019 International Union for Health Promotion and Education Conference, which drew to Rotorua 1,185 attendees from 73 countries. From Association Meetings International…

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AIME 2020: Managing the Challenges

Melbourne’s AIME (theĀ Asia Pacific Incentives and Meetings Event), with its more than 2,500 visitors and 300 exhibitors on the showroom floor, was one of the last significant industry gatherings successfully delivered in February before the coronavirus pandemic shutdown large meetings across the globe. The Iceberg partner’s buyers and exhibitors connected to conduct business at more…

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