In this dynamic and fun Masterclass we will explore traditional communication strategies and how they can be applied to communicating sustainability and enhance its purpose. You will be introduced to remarkable examples of storytelling by destinations and brands that inspire and elevate sustainability and make it accessible to broader audiences. We will explore behaviour change…
Australia is a hotbed of business event excellence, the country’s cities and states both competing and collaborating to win events for the destination. In this high-powered video double bill, The Iceberg hears once again from BESydney CEO Lyn Lewis-Smith, and also from Tourism Australia’s Robin Mack, about the role of meetings in diversifying destinations’ economies….
Located in the Beijing Olympic Green Area, the China National Convention Center, Phase 2 is on track to open in 2025. CNCC-II will host conferences, forums, and banquets for up to 20,000, as well as exhibition events for over 50,000. Rod Kamleshwaran, pre-opening international consultant of CNCC-II and partner at Iceberg partner GainingEdge, explains. From GainingEdge…
With tourism contributing 8% to global emissions, the tourism and events sector has to pay increasing and urgent attention to what it can do to reduce them. There are many great initiatives and motivation from net zero targets, to the Paris Agreement, and the Glasgow Declaration. But what does it all mean? As icecaps melt,…
Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…
The association of the German trade fair industry AUMA has announced the sector will be fully supplied by green power by 2025 and climate neutral by 2040. AUMA has just declared that sustainability is to be required in agreements with industry partners from 2023 onwards. These goals were set at AUMA’s annual conference in Berlin. From Exhibition World…
There is still a compelling need to meet in person, but post-pandemic travel has to be business critical to justify the financial and carbon cost. So says a new report from Accor. It claims twenty percent of business meetings “may have gone forever”. But virtual meeting technology is one silver lining. From Meetings & Incentive Travel…
Over 40 percent of associations will hold their largest meeting in person this year, according to a survey by ICCA (the International Congress and Convention Association). But only 35.6 percent told the Iceberg partner that it was “very important” to “reduce the environmental impact of their event”. From Association Meetings International…
Over a hundred parties made a pledge at COP26 to reduce the carbon emissions created by the events industry. The coalition has doubled in size since that time. Kai Hattendorf, the President of Iceberg partner UFI and former Chair of the Joint Meetings Industry Council (which presents The Iceberg), helped make it happen. From PCMA…
International conferences are the most carbon-intensive activity for associations. Here five sustainability experts answer twenty fundamental questions to let organisations begin their journey towards net zero and assess their progress along the way. Included are views from Iceberg partners GDS-Index and Positive Impact. From Association Meetings International…
The UK has experienced red weather warnings and unprecedented high temperatures of late, with services shut down and events postponed. Europe and the United States have also suffered. Liz Taylor, the CEO of event management firm the Taylor Lynn Corporation, has sweated over the best solutions to keep delegates cool. From Meetings & Incentive Travel…
Carina Bauer, CEO of Iceberg partner IMEX Group, has been talking about her organisation’s Green Squad and its sustainability impact. The Squad was set up in 2017 to collect the sustainability champions within IMEX and share initiatives across the business. The Group has also signed the sector’s Net Zero Carbon Events Pledge. From Conference News…
Sarawak’s Minister of Tourism, Creative Industries and Performing Arts, the Honourable Dato Sri Abdul Karim Rahman Hamzah, has been discussing the Malaysian state’s approach to recovery and its strategy of promoting business event legacy creation. Subjects covered include ventures with Iceberg partners GDS-Index and ICCA. From Boardroom…
Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies. We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach to recover, flourish, and thrive. In this course, you will be taken on a 4-month journey to explore and…
The AIPC Facility Operations Summit provides an engaging forum for issues and opportunities associated with a new era of growing digitization of the industry and implications this has for centre management. Amongst the areas to be explored will be what’s trending in event logistics, risk and crowd management, security and cybersecurity, changing tech requirements, responding to new event…
Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….
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