Sector: Events

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25 July 2018

Webinar: Designing Unforgettable Experiences with Empathy Interviews

Constructing an unforgettable event experience is the key in winning over your audience. When you exceed your participants’ expectations, they spread the word, creating a feeling of fear of missing out (FOMO) for your next event. Discover how empathy interviews can be used to better understand your participants so you can design the standout event…

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20 July 2018

PCMA-ICESAP Knowledge Exchange, Tokyo, Japan

Please note that this Knowledge Exchange will be conducted in Japanese. Participants will be provided with the opportunity to exchange insights on leveraging digital technology so as to better engage with employees by seeking unique, personalized experiences. Evaluate your current engagement strategy to identify opportunities for innovation; Integrate cutting-edge technology into your engagement channels that align…

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17 July 2018

PCMA Webinar: 30 Revenue-Generating Ideas in 40 minutes

Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.

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10 July 2018

PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

WEBINAR @ 1:00 pm – 2:00 pm CDT:  In this interactive, high-energy session, Jan Spence will provide participants with a fresh, innovative perspective on how to develop a game plan to transition from being “just” another meeting supplier or planner to becoming an indispensable strategic partner to their event industry counterparts. 

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IMEX 2018: Three GainingEdge Legacy Case Studies

The Rehabilitation International World Congress (pictured), held in Edinburgh in 2016, fundamentally advanced approaches to accessibility and inclusion. The event’s legacy – and indeed the distinction between legacy and impact – was one of three case studies discussed at an IMEX 2018 session hosted by Iceberg partner GainingEdge. From Boardroom…

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21 June 2018

PCMA Webinar: Generating Year-Round Revenue with Video

Event planning is a difficult task, there are so many moving parts to consider. In addition to the typical components – the program, menu, venue, promotion, etc. – there is now a whole new world of technological considerations, including the possibility of streaming online. You need to be broadcasting events in an engaging way to…

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26 June 2018

PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology

WEBINAR @ 1:00 pm – 2:00 pmUTC+5.5:  Cutting-edge companies recognise digital technology is essential to engage customers seeking unique, personalised experiences. Robots, AR/VR, social and mobile are among many tools available to create captivating event experiences. What technologies should you use to capture your audience’s attention and differentiate your event? You’ll hear case studies exploring how leading business…

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ICCA CEO Martin Sirk: The Real Legacy of Global Events

When most people think about international meetings they think about bed-nights and tourism expenditure. But hidden below the iceberg surface are the impacts that really count: knowledge creation and transfer, new solutions to societal issues, and opportunities for inward investment, partnerships and business deals. From ICCA CEO Martin Sirk via TTG Mice…

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Spreadsheet Glitch Rejects NYCC Pro Badge Delegates

How not to punch your own event in the face #472. The comics community has hit back at New York Comic Con and its organiser ReedPOP after noted professionals found out that their pro badge applications had been rejected. The mess was caused by a simple Excel spreadsheet sorting glitch. From The Beat…

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Size Doesn’t Matter: Why Small is Beautiful

According to ICCA, almost two-thirds of international association meetings attract 250 or fewer delegates. Only seven percent welcomed more than 1,000 people, and just a tiny fraction (1.3 percent) attracted 3,000 or more. Small events can indeed be beautiful, but we hear little about them. From editor’s blog at Association Meetings International…

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26 June 2018

Third Party Planners: Grow market share with supplementary services &...

New commission structures and technology advancements put third-party planning at a crossroads. In addition, there are more competitors vying for the same market segments. Savvy planners have quickly recognized these shifts and adjusted their business models to leverage new growth opportunities. Join us for a discussion on different ways planners are creating new revenue streams by providing…

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