cim NEWSBYTES
Sector: Events
JMIC Case Studies: Gaining Momentum
As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…
UK Events Budgets Rise for 15 Consecutive Quarters
The second quarter of 2017 saw the 15th consecutive rise of events budgets in the UK, according to the Q2 IPA Bellwether Report. But the average increase itself is falling. Digital marketing is a new trend – with its demonstrable return on investment – as is increasing uncertainty surrounding Brexit and the UK General Election result. From Meetpie.com…
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