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The Iceberg Publishes Second JMIC Case Study

The secondĀ of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Councilā€™sĀ Case Study ProgramĀ – see the video below –Ā and adheres to strict academic criteria. ItĀ is research-based, includes valid measurable data, and has…

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