Attendees are consumers: discerning travelers who may choose to attend conventions & exhibitions… or not. That’s why the mutual goal of both meeting / exhibition professionals and CVBs is generating positive word-of-mouth from attendees, resulting in repeat bookings and increased attendance. This report provides insight from the second Decision to Attend survey conducted in 2017, with…
Drawing on official data from 14 national trade fair bodies who guarantee the quality of the statistics they have provided, UFI’s latest report compiles statistics on 2,590 exhibitions covering a total of 27.4 million square metres of registered rented space in 2016. The report shows a notable increase of 7% in terms of the total…
An introduction to the unique role of exhibitions throughout history in the promotion of business relations, products and services. Ideal for industry colleagues who would like to get some more information on the history and development of our industry, sales approaches, marketing strategies and many things more, this 16-hours programme is available to all for downloading…
UFI has joined forces with the Venue Management Association (VMA) in Australia to launch a new training programme for venue managers in China. The course content will consist of three days of lectures in Mandarin from industry veterans covering a wide range of topics including marketing, risk management, onsite safety, digital strategy, HR management and…
The global exhibitions market is predicted to grow by four percent by 2021, with Southeast Asia a key region for new business. The news comes in Globex 2017, an annual report from AMR International. The US is the largest market, China is second, with Singapore, Thailand, Malaysia, Vietnam, Macau and the Philippines growing fast. From Meetpie.com…
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