The “new normal” notwithstanding, the preference across the industry for holding in-person meetings is clear. So what do both venues and destination marketing organisations need to focus on to maximise their attendance in-person now as hybrid meetings proliferate? Sarah Fleming, Managing Director of Sarah Fleming Associates, has some ideas on the subject. From Sarah Fleming…
The pause of face-to-face events has left a void of connection not fully filled by the switch to digital. Designers have to help guests feel more connected as they meet again. Iceberg partner Maritz Global Events’ Chief Behavioural Officer Charlotte Blank and Enterprise VP for Design Studio Greg Bogue explain. From Maritz Global Events…
Now a COVID-19 vaccine seems imminent after months cooped up indoors on Zoom, the release from getting back face-to-face will feel better than ever. We’ll want to meet, travel, see people and everything in between. But that is not a reason to throw our obligations to the planet away. From Meetings & Incentive Travel…
2020 has been crushing for the DMO (destination management organisations). Destinations in the US have endured wiped-out funds as a result of zero hotel occupancy, en-masse event cancellations, and double-digit layoffs, not to mention further challenges with social unrest and also, for some, natural disasters. 2020 has brought the DMO to the brink. From PCMA…
For 55 years the Austrian Society for Labour Law and Social Law has held its annual conference in Salzburg. This year proved no different. The conference was postponed from April until October to make sure it could be live under the belief that unrecorded public speaking is freer and “off-the-cuff”. From Association Meetings International…
UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…
Once the supply of event food was determined by the consumer. If a planner asked to have strawberries over winter or New Zealand lamb in Scotland, their whims were granted. Now more event venues around the world are implementing sustainable practices. Here’s a special report on those taking sustainability seriously. From Association Meetings International…
Kai Hattendorf, the MD and CEO of Iceberg partner UFI, the exhibitions industry’s global association, has just been a guest on the AMI Deep Dive podcast. Talking to AMI editor James Lancaster, he discusses the impact of the pandemic on the sector, its longterm future, plus advocating economic value to government. From Association Meetings International…
A medical association has taken its annual congress on the road so as to avoid any mass gathering of its members. The Italian Society of Anaesthesia, Analgesia, Intensive Care and Resuscitation toured from Turin to Bari, visiting major hospitals as well in Bologna, Brescia, Padua, Milan, Naples and capital Rome. From Association Meetings International…
Like many other organisations, the American Psychological Association quickly switched its in-person 2020 annual convention to an all-virtual event because of COVID-19. Even though the pivot happened in just three months, it was decided from the start to make the August event better than it could possibly have been on site. From PCMA…
It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in…
A new report published by the Joint Meetings Industry Council (JMIC), which presents The Iceberg, offers the most comprehensive assessment yet of meetings industry activities addressing the full range of the United Nations Sustainable Development Goals (UNSDGs). The program was an extension of an initiative begun by Iceberg partner UFI, the global association of the…
When the lockdowns began in the US in March, it was hoped COVID-19 would be well under control by the autumn. As we enter the last quarter of 2020, we have come to accept that we will be living with COVID-19 well into 2021 and perhaps 2022, that its effects on the economy will linger,…
Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….
The overall objective of this survey was to understand how inclusive events are as an industry. The survey also considered education, career progression, perceived success and salary. Diversity and inclusion – Fast Forward 15 (Fast Forward 15 website) Diversity in Events Has “a Way to Go”, Reveals Report (Meetings & Incentive Travel article) Women in Exhibitions (Exhibition News…
This report addresses the issue of waste in the exhibitions industry. It derives from several actions of Iceberg partner UFI, including the set-up of dedicated regional task forces around the world and the selection of best practices. Compiled by Greenview, a member of the UFI Sustainable Development Working Group, the report also includes a detailed…
The EICC (Edinburgh International Conference Centre) was marking 25 years of operation in the same week as revealing that 2019 was its most successful ever year. The venue has made an economic impact of over £720 million since opening its doors in 1995, with £12.6 million achieved in 2019. From Meetings & Incentive Travel…
The UK Space Agency is supporting a new exhibition and conference to drive growth throughout the UK’s space sector. Space-Comm Expo will take place from in May 2021 at Farnborough International Exhibition and Conference Centre. It will be a showcase for key technologies and thought leadership in the sector. From Exhibition News…
Iceberg partner BestCities Global Alliance has released a global study of legacy impact measurement in the business events sector. Whilst it is recognised legacy impact makes a significant contribution to the true value of meetings, there are too few indicators and measurement tools in place for the task. From Meetings International…
The managers of the Hong Kong Convention and Exhibition Centre have welcomed the launching of a subsidy scheme to “reinvigorate” the local business events industry. The HK$1,020 million ($131 million) deal offers to cover the full venue rental costs for exhibitions and global conventions. From Association Meetings International…
The convention bureau Meet in Reykjavik has joined together with Promote Iceland. After agreement between the Reykjavik city council executive committee, with Promote Iceland and with Icelandair, Meet in Reykjavik will also market meetings as a national convention bureau for the whole country. From Meetings International…
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