SCEGA Chairman Announces $40m Boost to Aid New Events in Saudi Arabia
From Exhibition World: The Saudi Conferences and Exhibitions General Authority (SCEGA) has announced that $40m of government funding will be allocated to new events in 2025. Speaking at the ICCA Congress in Abu Dhabi, H.E. Fahd Al-Rasheed (pictured), chairman of SCEGA, told delegates that the investment was intended to co-create new home-grown events and attract…