Sector: Hybrid Events

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Global Association Meetings Protocol – A Strategic Future for...

Re-imagining the future of events during a global pandemic is one of the industry’s biggest challenges. During the 2020 ICCA Congress, Iceberg partner ICCA delivered the Kaohsiung Protocol as a strategic recovery framework to guide the global meetings and events industry forward. Now, thanks to the guidance and input of its global community, ICCA is…

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Digital Events Insights (PCMA and AC Forum)

COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…

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IBTM Trends Watch Report 2022

This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…

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CES 2022 Runs Despite Omicron Absences

The CTA’s (Consumer Technology Association) CES 2022 has run as a live show of over 45,000 attendees in person, along with a virtual event. The show’s organisers deemed it a success, despite some well known participants, among them Amazon, Google and Microsoft, pulling out of the live show because of Omicron. From Associations Now…

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London Legacy Wins Ecocity Summit Bid

London has won its bid to host the biennial Ecocity World Summit 2023, following support from the Mayor of London, London Councils, the UK Government and others. A legacy project will construct a brand new piece of green infrastructure for the capital, developed via a collaborative process. From Association Meetings International…

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New Year Brings New Curbs to Halt Omicron

The dawn of 2022 saw organisers of international association meetings grappling with more restrictions as governments tried to curb spread of the new Omicron variant. Across the world countries tightened their rules about who could travel and where people could meet as the highly infectious strain caused a massive surge in cases. From Association Meetings International…

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Battle Fatigued Planners Face Omicron Variant

The spread of the Omicron variant of COVID-19 is causing havoc for meeting planners, with major events being cancelled or postponed right across Europe. The World Economic Forum has postponed its high profile meeting in Davos, Switzerland. The in person event, scheduled for mid January, has been pushed back to the Summer. From Association Meetings International…

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Ta Pae Opens to Restart New Zealand Sector

Te Pae Christchurch Convention Centre, whose ceremonial launch has now taken place, already has fifty “multi-day conferences” on the books with further events also in the pipeline, from exhibitions to smaller meetings and seminars. The venue replaces the original Christchurch Convention Centre badly damaged during the 2011 earthquake. From Association Meetings International…

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IBTM World Attracts 7,000 to Barcelona

Organiser Reed Exhibitions has said that its 2021 edition of IBTM World in Barcelona, the first face-to-face event in the Iceberg partner IBTM portfolio in two years, drew 7,000 attendees together onto site with 30,000 pre-scheduled one-to-one business meetings taking place. The IBTM World Association Programme was also created. From Conference News…

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Chemical Reaction: Science Conferences After the Pandemic

PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…

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A New Word for the Serendipity of Events: “Liminality”

If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…  

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PCMA CL22: Digital Attendee Experience Surveyed at Tech Village

Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…

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PCMA CL22: Leaving a Legacy of Childhood Literacy in Las Vegas

Hospitality Helping Hands (HHH) during PCMA Convening Leaders 22 left a legacy advancing child literacy across 62 schools in the Las Vegas area. The nonprofit Spread the Word Nevada brought in four big boxes to Caesar’s Forum with 10,000 books for children that volunteers sorted and prepped. PCMA’s Foundation also donated $10,000. From PCMA…

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Event Travel Retrain: London to Barcelona, The Sustainable Way

Anna Abdelnoor, Co-founder of the event sustainability body Isla, took a different journey to IBTM World in Barcelona this year. To show her commitment to slow travel, Anna opted for rail over air, and producd 97 percent lower carbon emissions than she would have had she flown. From Meetings & Incentive Travel…

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Making Events Inclusive Means Making Them Accessible for All

The bad experience of an Israeli minister, unable to enter a COP26 venue because she is a wheelchair user, reveals the distance planners still have to travel on accessibility and inclusivity. Lizzy Eaton, the Founder of Oddity Events and Marketing, remembers her own mistake on accessibility. From Meetings & Incentive Travel…

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Net Zero Carbon Events: COP26 Interviews II

The Net Zero Carbon Events pledge from the Joint Meetings Industry Council, which presents The Iceberg, has just been delivered at COP26. At the 60th Congress of our partner ICCA (International Congress and Convention Association), The Iceberg spoke to Aileen Crawford of the Glasgow Convention Bureau and to Guy Bigwood of the Global Destination Sustainability Movement. Speaking…

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Net Zero Carbon Events: COP26 Interviews I

The Net Zero Carbon Events pledge from the Joint Meetings Industry Council, which presents The Iceberg, has just been delivered at COP26. Iceberg founder James Latham talks to former JMIC President Kai Hattendorf and Miguel Naranjo and Laura Lopez of the United Nations Framework Convention on Climate Change about what it means for the sector….

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2022 Global Meetings and Events Forecast

Meeting professionals say they are feeling more confident and well-equipped to plan high-quality meetings and events and adapt to any ongoing uncertainties. This is according to the 2022 Global Meetings and Events Forecast, the 11th annual report produced by American Express Meetings & Events, a division of American Express Global Business Travel (GBT). The report’s…

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Net Zero Carbon Events Presented at COP26

Following months of planning, research and consultation, JMIC’s Net Zero Carbon Events, an initiative to radically reduce sector emissions, was presented at Glasgow’s COP26. At the time the pledge already had 109 actual signatories, including COP’s venue the SEC Centre, and 211 additional supporters. The Joint Meetings Industry Council presents The Iceberg. From Association Meetings International…

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UFI Congress “Together Again” in Rotterdam

UFI’s 88th Global Congress held in Rotterdam saw the association’s return to face-to-face gatherings. The Iceberg partner event drew 350 participants from about 40 countries and regions. The main theme of the congress, staged at the Rotterdam Ahoy and co-hosted by Rotterdam Partners, was “together again”. From Exhibition News…

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