Sector: Marketing

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Marketing Cheshire Offers Associations “Brilliant Science”

Marketing Cheshire has partnered with local organisations to deliver a new concept for business events. “Brilliant Science” is promoting the UK as a world leader in the field for international association events looking to make the most of the region’s scientific heritage and venues. Delegates will be offered tours of relevant facilities and attractions. From Boardroom…

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Clarion Events’ $300m PennWell Acquisition

Clarion Events has expanded its US operation with the acquisition of PennWell Corporation, a privately-held events, B2B media and marketing services company based in Tulsa, Oklahoma. The estimated $300m deal creates one of the largest events companies in the world and follows Clarion’s 2015 purchase of Urban Expositions, now rebranded as Clarion UX. From Meetpie.com…

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Events: About to Hit Boom Time?

For some years the event sector struggled to find a voice. Now being more recognised as part of the marketing mix can only benefit the industry as a whole. The MD of marketing communications agency Triggerfish, Andrew White, believes the events sector could be about to hit boom time. From editor’s blog at Meetpie.com…

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13 June 2018
21 February 2018

ECM Spring Meeting 2018, Reykjavik, Iceland

European Cities Marketing will present a toploaded program for the ECM Spring meeting where Europe’s city marketers and tourism professionals meet industry thought leaders to debate and strategise the new normal in urban travel and tourism.

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9 July 2018

A Celebration of Meetings Industry Marketing Trophies

It’s awards time again, and the marketing category of any major ceremony is always hotly contested, as for example at the recent ICCA Congress in Prague (News: “FMCCA Wins Best Marketing Award”). One Iceberg partner, SoolNua, boasts not only the Chairman of Judges of that ceremony, but also a nomination in another. From SoolNua’s Pádraic Gilligan at Padraicino…

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FMCCA Wins Best Marketing Award

The Flanders Meeting & Convention Center Antwerp has won the prestigious Best Marketing Award at the 56th ICCA Congress in Prague. The FMCCA team won with their “a room with a ZOO” destination campaign. A record number of applications were received by ICCA this year for the award, which was promoted on video. From Meetpie.com…

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UFI and Explori Global Exhibitor Insights (November 2017 Edition)

This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….

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