As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…
With a network of eight major association destinations, the Hauts-de-France region definitely plays alongside the big champions of the meetings industry. It is also now committed to an ambitious and innovative policy: the Third Industrial Revolution, a concept right at the meeting point of energy transition, digital transformation and new economic models. From Boardroom…
As meeting marketers try to turn prospective participants into registered attendees, it might seem that publishing a complete schedule early would be more than helpful. But in a fast moving knowledge sector, like that of the American Association of Cancer Research’s Annual Meeting, this can become a game of juggling crystal balls. From PCMA…
It has been seven months since Hurricane Maria struck Puerto Rico, causing widespread devastation and crippling power outages. Now the new Puerto Rico Destination Marketing Organization, a merger of Meet Puerto Rico and the leisure-focused Puerto Rico Tourism Co., says the territory is ready and eager to host group business. Photo: Jaime Olmo. From Meetings & Conventions…
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