Associations are perfectly placed to reshape the world emerging from lockdown. They are repositories of expertise and best practice. They are trusted curators of information. They connect people all around the world and provide lifelong learning beyond university. But is this an opportunity they will grasp? From Association Meetings International…
When ASN (the American Society for Nutrition) decided to switch its live event set for late May in Seattle to all-virtual just sixty days before the meeting, the organising team of ten didn’t know what to expect from the pivot. Nutrition 2020 typically draws 3,500 delegates, but about 30,000 attended the virtual version. From PCMA…
In the rush to pivot strategies for the new normal, it’s easy to lose sight of what matters for an association and its members. Here is a guide to this transformative shift for associations and their congresses, including the delegates, sponsors and technology: the myths, facts and opportunities around virtual events. From MCI…
As the pandemic wears on, respondents to the latest COVID-19 Recovery Dashboard have become more clear-eyed about its economic repercussions, but are still uncertain how best to plan for events in 2021. The new survey compares results from one month earlier and two previous bi-weekly surveys. Planners and suppliers have had another month under their…
Since 2018 GainingEdge has led two major projects for MeetDenmark on meeting legacies. The purpose has been to identify how Danish destinations can create significant added value for visiting congresses while also increasing the value for Danish society beyond the traditional economic benefits. Now MeetDenmark has released the second study completed in 2020 which explores the processes, mechanisms and…
In late May, Talley Management Group President and CEO Gregg Talley served as a panelist on a webinar TMG co-hosted with EventBank. The event discussed ways associations, both nationally and globally, can reposition themselves after the pandemic. Associations across the United States are facing unprecedented challenges because of COVID-19. From adapting to working from home…
Academic events such as congresses, conferences, symposia and meetings are part and parcel of most academic careers. Endless hours are spent for both attendees and chairs on travelling, logistics, socialising and many other activities not directly related to core tasks such as teaching, research and knowledge dissemination. Despite the entrenched nature, and the general wave…
Unprecedented times mean unique collaborations. The Joint Meetings Industry Council has held a global webinar, delivered by The Iceberg and presented across four regional satellite events by four trade shows (AIME, IBTM, IMEX and Meetings Africa). JMIC was crowdsourcing ideas for an advocacy manifesto. From Conference & Meetings World…
A “groundbreaking” Phd study into the academic benefits of attending and hosting meetings has now been published by the convention bureau Wonderful Copenhagen. The thesis by Thomas Trøst Hansen, 148 pages long, has identified specific benefits academics can reap by hosting or attending academic events. From Association Meetings International…
The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…
Iceberg partners ICCA (International Congress and Convention Association) and BestCities Global Alliance have announced that their “Incredible Impacts” grants, which awards associations leaving lasting legacies, are to return for their fourth year in a row, with the partnership also renewed for a further three years. Incredible Impacts is now open for submissions, and presents an opportunity…
The death of George Floyd, and of many others before him, prompted black meeting professionals in the US to share thoughts on their own experiences, the protests and the need for diversity in the industry. Those speaking out include Elliott Ferguson (pictured), President and CEO of Destination DC. From Northstar Meetings Group…
Mark Taylor, Chief Executive of the QEII Centre in London, believes the meetings industry’s recovery from the impact and threat of COVID-19 could see it become even stronger. The venue has had an interesting journey, with one delegate in early February diagnosed with the virus just after attending. From Meetings & Incentive Travel…
As so much of the business events world pivots to virtual meetings in the wake of the COVID-19 crisis, what does that mean for the skill in presentation demanded of those who are speaking? Roy Sheppard is a conference MC, a facilitator, an interviewer and an online course creator, who first worked with the team…
During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on legacy. The study involved desk research on fifty international associations and fifty destinations as well as interviews with twenty from each of the two groups. Some of the findings on the current global landscape were published last year in the MeetDenmark…
A few things stood out in the latest COVID-19 Recovery Dashboard survey in which 515 business event professionals and 240 suppliers shared how they are envisioning and planning for the future. As the pandemic wears on and no clear plan for reopening the economy materializes, the business events community seems to be bracing for a…
As events begin to open in Asia and Europe, and regulations in Germany make the distinction between mass gatherings and business events, we see a glimpse of a post-COVID-19 future for our industry. Naturally attendees are concerned about health and safety and want assurances that the right measures are taken to maintain personal safety. Freeman’s…
SITE Foundation has produced three long form studies commissioned from data compiled from the Incentive Travel Industry Index (ITII), its joint annual research project with partners Incentive Research Foundation (IRF) and Financial and Insurance Conference Professionals (FICP). The report is accompanied by a podcast Launch of ITII Report on Incentive Travel – A DMC Analysis with…
Three of the meetings industry’s biggest associations have pooled expertise to produce a guide about making event environments safe to re-open. “Good Practice Guidance: Addressing COVID-19 Requirements for Re-Opening Business Events” is co-written by Iceberg partners AIPC, ICCA and UFI. From Association Meetings International…
Prior to the UK outlining plans for lifting lockdown in the hospitality industry, Jennifer Houlihan, Events and Operations Specialist at Dotted Lines, took an in-depth look at how meetings could start to come back and spur post-COVID-19 recovery. She discusses pre-event, onsite and post-event planning issues. From Meetings & Incentive Travel…
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