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The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

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Book Extract: “Business Event Legacies” by Goodfellow

Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…

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Pandemic Heroes: One Year Later, How the Sector Survived

One year since exhibitions returned after the UK’s COVID-19 restrictions were lifted, EN guest editor Phil Soar explores who the true “heroes” of the pandemic have been. He looks in particular at the roles played by venues that became National Health Service “Nightingale” field hospitals, and finds some encouraging causes for hope. From Exhibition News…

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Explaining Events to Policymakers: ECA’s Tommy Goodwin

The workday of Tommy Goodwin, Vice President of the Exhibitions & Conferences Alliance, is explaining the importance of business events to policymakers. But are they finally starting to get it? Goodwin explains the purpose of the business events advocacy association set up in early 2021. From Association Meetings International…

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Acknowledging First Nations: ICC Sydney, Art and the Artist

ICC Sydney shows its commitment to Australia’s First Nations peoples with programming, a reconciliation plan, and in artwork and messaging around its campus. Works by artist Jeffrey Samuels have become part of the venue’s comprehensive art collection, and are now also being adapted in other media, including digital signage. From PCMA…

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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Incredible Impacts 2022 Celebrates Legacy

Incredible Impacts, from Iceberg partners the International Congress and Conference Association (ICCA) and BestCities Global Alliance, has awarded three associations which have left legacies of social impact and public engagement with their meetings. This year these covered water, brain health and the health benefits of playing football. From Conference & Meetings World…

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Positive Impact Urges #FlipTheScript

Sustainable event organisation Positive Impact is urging event professionals to post, share and pledge during the United Nation’s #FlipTheScript action strategy. The Iceberg partner has joined with the UN campaign to take critical action over the Sustainable Development Goals, flipping the script for a more sustainable world. From Meetings & Incentive Travel…

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New Intent for DEI and Event Sustainability

A new organisation has been launched to drive the need for diversity, equality, inclusion and environmental action in global business events. New Intent will work with destinations, meeting strategists and supply chains to advocate DEI and environmental action in creating positive societal transformation. From Association Meetings International…

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Philadelphia CVB Hires Diversity Chief

The Philadelphia Convention and Visitors Bureau has engaged Sheila Alexander-Reid in the role of PHL Diversity’s Executive Director. As a chamption of marginalised groups, Alexander-Reid will oversee all PHL Diversity effort to promote the city of Philadelphia as an inclusive and welcoming destination for meetings and conventions. From Association Meetings International…

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Berlin to Host Ukraine Reconstruction Event

In October, Germany will host an international meeting to discuss Ukraine’s reconstruction following Russia’s invasion. The meeting will focus on rebuilding large parts of Ukraine’s infrastructure. The event hosts will be Chancellor Olaf Scholz, and Ursula von der Leyen, President of the European Commission. From Conference & Meetings World…

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US Sustainable Travel Coalition Launches

The US Travel Association has launched the Sustainable Travel Coalition to advance the industry’s strategies in the field. The group has almost sixty members across various sectors, including some big DMOs, hotel groups, meeting venues, and also the Professional Convention Management Association. From Conference & Meetings World…

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Report: DEI the Focus, Not Sustainability

Meeting planners are more likely to focus on DEI (diversity, equity and inclusion) than on environmental impact as part of any sustainability policy, a new study has found. The Northstar Meetings Group survey shows that older planners see less urgency in tackling the UNSDGs, notes Fiona Pelham of Iceberg partner Positive Impact. From Association Meetings International…

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Staffing Crisis Affects Recovery, Says Report

The need to fill vacancies and train staff is limiting the recovery of major meeting venues, a recent report has found. The latest quarterly Meeting Room of the Future barometer by IACC has shown that rehiring and reskilling venue staff continues to place limits on businesses reaching usual capacity. From Association Meetings International…

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Sustainable Congresses: No Quick Fixes, Just Twelve Key Tips

Director of Event:Decision Matt Grey, together with Mark Handforth, Director of 3Sixty Event Consulting and Healthcare Venues, haven’t got a quick fix for sustainable meetings and conferences. Instead, they lay out the most effective methods to cut the emissions produced by events in twelve key tips for the sector. From Meetings & Incentive Travel…

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PCMA Discussion Takes Talk of Destination Boycotts to DC

PCMA has held a roundtable discussion in Washington DC on how to navigate events in the wake of the Supreme Court’s overturning of the Roe v. Wade decision on US abortion rights. Ninety minutes of fascinating crosstalk on the rights and wrongs of events boycotting destinations because of their laws ensued. From PCMA…

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Ten Ways to Make Your Business Event Diverse, Equitable and Inclusive

Keeping events diverse and inclusive often means thinking about issues like age, mental and physical ability, culture, religion, gender identity or language. But how can organisers deliver on diversity, equity, access and inclusion? Arinex Managing Director Nicole Walker offers ten tips for holding a more inclusive event. From Association Meetings International…

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Future Meeting Space Tackles New Trends in Business Travel

Future Meeting Space’s latest research radar has looked at global studies, reports and articles on the future of both business events and business travel. Across over eighty studies, nine concrete trends have been identified about the industry, from the impact of sustainability on mobility to the role of hybrid event formats. From Response Room…

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Montreal’s AIDS 2022 Leaves Worldwide Treatment Legacies

Montreal just hosted AIDS 2022 (the 24th International AIDS conference). Around 8,000 attended on site, with another 1,000 online. The legacies of the conference include additional government funds for remote HIV testing in Canada and for ending AIDS worldwide. All outcomes will be measured by Montreal-based Iceberg partner #MEET4IMPACT. From Tourisme Montréal…

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