In a move sure to be replicated across all destination marketing, the Azerbaijan Tourism Board (ATB), partnering with the country’s State Tourism and Food Safety Agencies, has launched SAHMAN (Sanitation and Hygiene Methods and Norms). PwC is to audit the initiative, which will cover all aspects of tourism. From Meetings International…
Iceberg partner IMEX Group has announced the creation of a virtual experience featuring 3D interactive islands called PlanetIMEX. Launching on May 6th, the platform will offer free access to a variety of industry content on community, education and networking islands, the first two available on the launch date. From Meetings & Incentive Travel…
AIM Group International has turned a face-to-face medical conference into an entirely online meeting. The AIOP (Italian Academy of Prosthetic Odontology) congress was booked at the Riccione Convention Centre (pictured). AIOP sees the switch as a chance to attract a wider audience. From Association Meetings International…
Tokyo-based Congress Corporation has sent Iceberg partner Boardroom a letter outlining the current status of the Japanese events industry. The COVID-19 crisis even saw the 2020 Summer Olympics being postponed. Having also had to weather SARS in 2003, Congress President Noriko Takeuchi has been among those lobbying for government relief. From Boardroom…
Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…
COVID-19 has made virtual events necessary, acceptable and habitual. The crisis will change the industry beyond recognition in that meeting face-to-face will not take place for a while at anything like the usual scale and frequency. In the mid to longer term, social distancing and hygiene protocols will also transform. From SoolNua’s Pádraic Gilligan at Padraicino…
The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In the second part of a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks rethinking your revenue streams in a fast-changing world, as events are redesigned and revamped. From Boardroom…
From creating virtual trade shows to turning a mere three-day event into a multi-week offering, planners are getting experimental as they pivot their meetings to virtual. The current reality requires improvisation simply to keep things moving, and that can sometimes turn out to be something of a creative shot in the arm. From Associations Now…
The recent staging of Iceberg partner AIME (the Asia Pacific Incentives and Meetings Event) was not only a platform to showcase the strength and resilience of the region’s events industry, but also as always of destination Melbourne itself. Last October Melbourne Convention Bureau posted record results for the financial year 2018 – 2019, with over…
Luxembourg has a new convention bureau aiming to punch above its weight in business events. The CVB is prioritising green meetings, so wants to register with Iceberg partner the Global Destination Sustainability Index. As not only a city, Luxembourg will be registered as a country, the first to be benchmarked in the index. From Boardroom…
In January two scientists wrote an article asking why conference design for those involved in scientific research has been slow in evolving. While some science meetings are surely guilty as charged, others do have an appropriately innovative approach. Here are ten that break with tradition to design experiences with big impact. From PCMA…
Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…
With the COVID-19 pandemic taking us into uncharted territory, there is no better time for associations to rethink the way they operate and deliver value. In the first part of a series, a mix of leading association voices, Iceberg partner Boardroom’s Advisory Board, talks through their individual and group experiences. From Boardroom…
Oscar Cerezales (pictured on right), Global Executive VP Corporate and COO Asia Pacific at Iceberg partner MCI, received the prestigious PCMA Chairman’s Award in January. Today he’s at working from his Singapore home, while pondering the flexible, diversified, and consolidated events industry that will emerge beyond coronavirus. From Event Crisis…
COVID-19 has struck a blow to many associations by halting their key source of revenue: the massive annual meeting. With the timescales of lockdown uncertain, associations should try out new ways to support and connect members. So says the CEO of Iceberg partner TMG (Talley Management Group), Gregg Talley. From Northstar Meetings Group…
The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…
Globalisation, the world’s closer integration, is under attack. After nativism, terrorism and of course climate change, now a microscopic pathogen is even stopping us from gathering to meet. If globalisation does have a positive legacy though, international association meetings may be the best of what closer integration gives society. From Association Meetings International…
Māori culture gives New Zealand its distinct identity, but is also moving centre stage at meetings hosted in the country. This was very evident during the 2019 International Union for Health Promotion and Education Conference, which drew to Rotorua 1,185 attendees from 73 countries. From Association Meetings International…
Expo 2020 Dubai is almost certain to be postponed. Organisers said they wanted to show “solidarity” with the participating countries now fighting coronavirus. The event is likely to be put back a year, but a final decision should be made in June. Expo 2020 was hoping to attract eleven million visitors. From Association Meetings International…
The German government has run a hackathon to brainstorm solutions to the challenges of the coronavirus pandemic. 42,869 took part online in #WirVsVirus (“us versus the virus”). The result was more than 800 ideas on topics like shopping, childcare and symptom monitoring. Some of them have now been selected for funding. From Euractiv…
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