Sector: Technology

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IBTM Trends Watch Report 2022

This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…

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The Future Role and Purpose of Convention Bureaux

The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…

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MyCEB Unveils Business Events “3R” Recovery

Malaysia’s MyCEB, with help from the Ministry of Tourism, Arts and Culture and the Economic Planning unit, will soon introduce a 3R (Reset, Restart and Responsible) recovery programme for business events. MyCEB will reduce travel costs to Malaysia for international delegates, and provide full COVID-19 insurance and PCR test costs. From TTGmice…

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CES 2022 Runs Despite Omicron Absences

The CTA’s (Consumer Technology Association) CES 2022 has run as a live show of over 45,000 attendees in person, along with a virtual event. The show’s organisers deemed it a success, despite some well known participants, among them Amazon, Google and Microsoft, pulling out of the live show because of Omicron. From Associations Now…

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ITB Berlin Cancels Third On Site Show in a Row

The tourism trade fair ITB Berlin has announced it will not take place in March 2022 as was planned, due to increasing Omicron infection rates. A dedicated Digital Business Day will be held on March 17th, plus during 2022 ITB will be staging a European roadshow for buyers and suppliers. From Meetings & Incentive Travel


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Ta Pae Opens to Restart New Zealand Sector

Te Pae Christchurch Convention Centre, whose ceremonial launch has now taken place, already has fifty “multi-day conferences” on the books with further events also in the pipeline, from exhibitions to smaller meetings and seminars. The venue replaces the original Christchurch Convention Centre badly damaged during the 2011 earthquake. From Association Meetings International…

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IBTM World Attracts 7,000 to Barcelona

Organiser Reed Exhibitions has said that its 2021 edition of IBTM World in Barcelona, the first face-to-face event in the Iceberg partner IBTM portfolio in two years, drew 7,000 attendees together onto site with 30,000 pre-scheduled one-to-one business meetings taking place. The IBTM World Association Programme was also created. From Conference News…

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Chemical Reaction: Science Conferences After the Pandemic

PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…

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A New Word for the Serendipity of Events: “Liminality”

If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…  

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PCMA CL22: Digital Attendee Experience Surveyed at Tech Village

Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…

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2022 Global Meetings and Events Forecast

Meeting professionals say they are feeling more confident and well-equipped to plan high-quality meetings and events and adapt to any ongoing uncertainties. This is according to the 2022 Global Meetings and Events Forecast, the 11th annual report produced by American Express Meetings & Events, a division of American Express Global Business Travel (GBT). The report’s…

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IMEX America 2021: A Joyful Industry Reunion

After skipping a year because of the pandemic, IMEX America, the largest global meetings industry trade show, was staged once again in Las Vegas. The tenth edition of the show drew 3,300 buyers and more than 2,200 exhibiting companies. The numbers were down from 2019, but a joyful reunion even so. From Northstar Meetings Group…

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BestCities Global Forum Running in Madrid

A company of association executives, destination managers and meeting industry thought leaders is now gathering on site for the BestCities Global Forum. The Iceberg partner event taking place in Madrid, Spain, will focus on legacy and inclusivity, committing to a more “sustainable and socially equitable future”. From Association Meetings International


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ICCA and BestCities Talk About Association Legacy at IMEX America

During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…

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UFI Launches Global Policy Leadership Series

Kai Hattendorf is CEO of Iceberg partner UFI, global association of the exhibition industry. He has launched the UFI Global Policy Leadership Series, holding a series of high-level ministerial conversations to hear directly from government representatives about their economic plans and the role exhibitions play stimulating economies and societies. From UFI…

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United Nations Sustainable Development Goals Acceleration Action for...

Iceberg partner Positive impact Events is a not for profit which since 2005 has been providing education, engagement and collaboration opportunities to create a sustainable event industry. Since 2016 it has had a number of Memorandums of Understanding with United Nations bodies including the UN Environment Programme, the UNFCCC (UN Framework Convention on Climate Change)…

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In Person at Last: GIAF Draws Sixty European Associations Together

Postponed a few times for obvious reasons after having been staged online in 2020, the GIAF (Geneva International Association Forum) was the first physical association event of the kind post-lockdown. Delegates were certainly happy to be together again seeing old friends and making new ones. But the event programme also did not disappoint. From Boardroom…

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ASAE’s Michelle Mason: Association Trailblazer Breaking Barriers

Michelle Mason heads up Iceberg partner ASAE as President and CEO. After she “stumbled into association management”, as a temporary staff assistant at what is now called the American Chemistry Council, Mason has climbed the ranks, transforming any barriers into opportunities and using her platform to raise others who are underrepresented. From PCMA…

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EHMA 2019 in Espoo: Reflections on Legacy, Community and Impact

Business and Events Academy Creator Nadia Rubtsova once worked for the European Health Management Association. Back in 2019, the scientific conference of EHMA was taking place in Espoo, Finland. After a year of hard work, the organiser’s guiding Northern stars for the meeting’s three days and 350 delegates were legacy, community and impact. From Boardroom…

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Events UnPaused: The Five-Part Podcast from Maritz Global Events

An exploration of how the COVID crisis has impacted the meetings industry, Iceberg partner Maritz Global Events’ five-part podcast “Events UnPaused”, presented by President David Peckinpaugh, is chock-full of insights. The final episode is called “The Future of Events and Where the Industry Is Going”. From PCMA…

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