By Julius Solaris, Events Consultant and Creator, Boldpush:
This event changed the way I look at stage design for good.
Enter the Hub.
One of the most exciting ways to do business events I’ve seen this year. Mark my words.
You will see many events looking like this in 2025.
How does it work?
The pillars. Four thematic quadrants where to host vertical content or microevents. Trends, sustainability, technology, and cultural awareness.
One of the best examples of the High Street Model. An approach that concentrates most of the action in one hall or room without dispersing attendees.
The Hub was part of ICCA’s 63rd annual congress. At this stage, a must-attend event (next year in Porto) that I added to my list.
The event also brought an intense final night with a competition. Teams split in geographic areas, playing games and winning prizes. This is the way to connect attendees beyond alcohol and loud music.
